Winners & Shortlists
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Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
WYETH MAMA - THE INVISIBLE MOM
WYETH
WYETH MAMA 		McCANN WORLDGROUP Shanghai CHINA
WORLD’S FIRST KAWAII MISO SOUP
MARUKOME
WORLD’S FIRST KAWAII MISO SOUP 		TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
V ENERGY JONO VS BEN
FRUCOR BEVERAGES
V ENERGY DRINK 		OMD NEW ZEALAND Auckland NEW ZEALAND
THE LONGEST RED ENVELOPE
THE BALVENIE
THE BALVENIE WHISKY 		MCCANN WORLDGROUP TAIWAN Taipei CHINESE TAIPEI
THE STING CHALLENGE
PEPSICO
STING 		BBDO PAKISTAN Lahore PAKISTAN
PRESERVED MEMORIES
SPC ARDMONA
SPC PACKAGED FRUITS AND VEGETABLES 		LEO BURNETT MELBOURNE AUSTRALIA
THE SNICKERS EXAM PACKAGE
MARSORPORATED
SNICKERS CHOCOLATE 		MEDIACOM Shanghai CHINA
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
MASK OF SOCIABILITY
DIAGEO KIRIN
SMIRNOFF ICE 		BEACON/LEO BURNETT Tokyo JAPAN
KNORR CHINA-A TASTE OF HOME
KNORR
SEASONING 		ISOBAR CHINA GROUP Shanghai CHINA
OREO’S JOURNEY HOME
MONDELÉZ
OREO 		CARAT CHINA Shanghai CHINA
SANDWICH PORTRAITS
MILKANA
MILKANA CHEESE SLICE 		PUBLICIS SHANGHAI CHINA
MR. CUE
YILI
MEIYITIAN DAIRY DRINK 		CHEILPENGTAI Beijing CHINA
HYPER KICK LADY
JOHNSON COMPANY
KWI REFRESH SPRAY 		I&S BBDO Tokyo JAPAN
KNORR LUTONG NANAY FEEDING PROGRAM
UNILEVER PHILIPPINES
KNORR 		UNILEVER PHILIPPINES Manila THE PHILIPPINES
BREAKER BENCHES
NESTLÉ PHILIPPINES
KITKAT 		J. WALTER THOMPSON PHILIPPINES THE PHILIPPINES
KIT KAT STUDIO
NESTLÉ AUSTRALIA
KIT KAT 		ENSEMBLE Sydney AUSTRALIA
SLICE OF HEARTLAND
KIRIN BREWERY COMPANY
HEARTLAND BEER 		DENTSU INC. Tokyo JAPAN
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION
FUJI APPLE 		HAKUHODO KETTLE Tokyo JAPAN
DOVE LINE STICKER
UNILEVER THAI TRADING
DOVE 		DENTSU ONE Bangkok THAILAND
BREWTROLEUM
DB BREWERIES
DB EXPORT 		COLENSO BBDO Auckland NEW ZEALAND

Gold Spike
#NOTCOMINGSOON
LOUIS XIII
COGNAC / SPIRIT 		FRED & FARID SHANGHAI CHINA
Silver
BARTIFICIAL INTELLIGENCE CARLSROID
SUNTORY HOLDINGS
CARLSBERG 		SUN-AD COMPANY Tokyo JAPAN
NAMELESS PAINTS
KOKUYO
CAMPUS 		DENTSU INC. Tokyo JAPAN
Short List
GREEN TOKYO TOWER PROJECT
EZAKI GLICO CO.
BISCO 		DAIKO ADVERTISING Osaka JAPAN
RUM-HI HOUSE
BACARDI JAPAN
BACARDI RUM-HI 		BBDO JAPAN Tokyo JAPAN
ANCHOR X-RAY CASTS
FONTERRA BRANDS NEW ZEALAND, ANCHOR
ANCHOR MILK 		COLENSO BBDO Auckland NEW ZEALAND
Bronze
MR.SNIFF
LOTTE CO.
ACUO 		DENTSU INC. Tokyo JAPAN
Short List
FRIDAY AT 5PM CHALLENGE
WRIGLEY'S 5 GUM
5 GUM 		BBDO ASIA Guangzhou CHINA
A02 Durable Consumer Goods
WMF
WMF SINGAPORE
WMF KITCHEN KNIVES 		TBWA\SINGAPORE SINGAPORE
UT PICKS
UNIQLO
UT PICKS 		PARTY Tokyo JAPAN
TOUCHABLE INK
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK 		J. WALTER THOMPSON BANGKOK THAILAND
Bronze
RUN BELL
ANTA
SPORTS ACCESSORY 		J. WALTER THOMPSON Shanghai CHINA
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
BECOMING PAPARAZZI
SAMSONITE
SAMSONITE RED 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
INSIDE/OUT: THE WORLD'S FIRST PRODUCT LAUNCH IN VR
ONEPLUS
ONEPLUS 2 		JACK MORTON WORLDWIDE Central Hong Kong HONG KONG
THE LEVI’S CAMPAIGN THAT LEVI’S DIDN’T CREATE
LEVI'S
501 JEANS 		OMD CHINA Shanghai CHINA
+ MET PROJECT
TANIZAWA SEISAKUSHO
+ MET PROJECT (POT / LAMP) 		J. WALTER THOMPSON JAPAN Tokyo JAPAN
Bronze
A03 Cars & Automotive Products & Services
GOING HOME
HYUNDAI MOTOR GROUP
VEHICLES PRODUCT & VEHICLES SERVICE 		PLAYGROUND Seoul SOUTH KOREA
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID 		ASATSU-DK Tokyo JAPAN
THE FIRST DRIVE
BMW KOREA
SERVICE 		INNORED Seoul SOUTH KOREA
PRIUS! PARTS CHARACTERS
TOYOTA
PRIUS 		DENTSU INC. Tokyo JAPAN
THE CAR SERVICE WITH NOTHING TO HIDE
NRMA
MOTORSERVE CAR SERVICE 		GPY&R Sydney AUSTRALIA
DINE, SURPRISE, DRIVE
TOYOTA MOTOR THAILAND CO.
LEXUS RC 200T 		DENTSU MEDIA THAILAND Bangkok THAILAND
LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA
LANDCRUISER 		SAATCHI & SAATCHI Sydney AUSTRALIA
Bronze
TEST DRIVE FOR GOOD
LAND ROVER PHILIPPINES
LAND ROVER DISCOVERY SPORT 		Y&R SINGAPORE SINGAPORE
ACTUAL REALITY
JAGUAR LAND ROVER NEW ZEALAND
JAGUAR F-TYPE 		Y&R NZ Auckland NEW ZEALAND
Bronze
JAGUAR PERFORMANCE PLAYER
JAGUAR LANDROVER JAPAN
JAGUAR F-PACE 		GEOMETRY GLOBAL Tokyo JAPAN
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO.
INTELLIGENT PARKING ASSIST 		TBWA\HAKUHODO Tokyo JAPAN
Short List
HEARTBEAT
LEXUS AUSTRALIA
FC 		M&C SAATCHI Sydney AUSTRALIA