Title Brand Product / Service Entrant Company Location PR Location Award
B13 Content Led Engagement & Marketing
SHARE THE SHAVE
PROCTER & GAMBLE/BRAUN
PERSONAL GROOMING/RAZORS
KETCHUM San Francisco USA KETCHUM
Hong Kong
HONG KONG
LOVE THERMO#WARMUPWITHLOVE
PANASONIC CORPORATION
AIR CONDITIONER
DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
THE BEAUTY OF MED-ART
BOSTON SCIENTIFIC
MINIMALLY INVASIVE TREATMENT
EDELMAN Shanghai CHINA EDELMAN
Shanghai
CHINA
PHODOGRAPHER
MARS JAPAN
MARS JAPAN
BBDO JAPAN Tokyo JAPAN
HIGH SPEED SUSHI-GO- ROUND QUIZ
VISA WORLDWIDE.
VISA CARD
BBDO JAPAN Tokyo JAPAN
Short List
MADE BY ME
WOMEN IN ENGINEERING
WOMEN IN ENGINEERING
TBWA\SYDNEY AUSTRALIA FLEISHMAN-HILLARD SYDNEY
AUSTRALIA
SECOND LIFE TOYS
GREEN RIBBON PROJECT COMMITTEE
ORGAN TRANSPLANT
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Bronze
AIA SINGAPORE_HAVE YOUR CAKE AND EAT IT TOO
AIA SINGAPORE
INSURANCE
AIA SINGAPORE SINGAPORE OGILVY PUBLIC RELATIONS WORLDWIDE
Singapore
SINGAPORE
LET’S STAND TOGETHER AGAINST VIRAL OUTBREAKS
NATIONAL SECURITY COORDINATION SECRETARIAT
GOVERNMENT
OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE OGILVY PUBLIC RELATIONS WORLDWIDE
Singapore
SINGAPORE
Short List
THE GENERAL'S PRINTER
HP
HP INK ADVANTAGE WIRELESS PRINTER
EDELMAN Beijing CHINA EDELMAN
Beijing
CHINA
MIGHTY-LINE DANCE GUINNESS WORLD RECORD CAMPAIGN
MIGHTY
MIGHTY SUNFLOWER OIL
HAVAS SPORTS & ENTERTAINMENT Shanghai CHINA HAVAS SPORTS & ENTERTAINMENT
Shanghai
CHINA
THE MAGAZINE WITH FOOD, WHICH CONNECTS SMALL-SCALE FOOD PRODUCERS AND CONSUMERS
NPO TOHOKU KAIKON
TOHOKU TABERU MAGAZINE
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
NPO TOHOKU KAIKON
Iwate
JAPAN
THE ALTERNATIVE FORECAST
YKK AP
WINDOW
DENTSU INC. Tokyo JAPAN
C01 Use of Digital in a PR campaign
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL
WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO
Auckland
NEW ZEALAND

Gold Spike

NOODLE CRADLE
KAGAWA PREFECTURE
IMMIGRATION PROMOTION
OCTAVE NIBAN-KOBO PRODUCTIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
MIRINDA SARSI BEING NERDY IS BEING COOL!
SUNTORY PEPSICO VIETNAM BEVERAGE
MIRINDA SARSI
REDDER ADVERTISING Ho Chi Minh City VIETNAM REDDER ADVERTISING
Ho Chi Minh City
VIETNAM
PRIUS! PARTS CHARACTERS
TOYOTA
PRIUS
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
JAPAN
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO.
INTELLIGENT PARKING ASSIST
TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO
Tokyo
KARTZ MEDIA WORKS
Tokyo
JAPAN
SPCA’S THE TRUTH RESTAURANT
SPCA HONG KONG
PREVENTION OF CRUELTY TO ANIMALS
RAZORFISH Hong Kong HONG KONG
MEMORIES FOR LIFE
HDFC LIFE
FINANCIAL SERVICES - LIFE INSURANCE
LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA
Mumbai
INDIA
REJOICE CSO 'CHIEF SMOOTH OFFICER" LAUNCH EVENT
PROCTER & GAMBLE CHINA
REJOICE RICH GLORIFIED CONDITIONER
FLEISHMAN-HILLARD Beijing CHINA FLEISHMAN-HILLARD
Beijing
CHINA
DENNY'S DIGITAL PR TO BRING GUESTS TO REAL RESTAURANT (O2O CAMPAIGN)
DENNY'S
FUWAFUWA KAKIGORI (SOFT SNOW CONE)” / “MURASAKIIMO DORA PAN (PURPLE SWEET POTATO
PR TIMES Tokyo JAPAN PR TIMES
Tokyo
JAPAN
C02 Use of Social in a PR campaign
THE CAMPAIGN AGAINST HAPPINESS
SUNTORY HOLDINGS.
HOME MADE STYLE (COCKTAIL)
HAKUHODO KETTLE Tokyo JAPAN MATERIAL
Tokyo
JAPAN
MEOWSIC VIDEO
UNIVERSAL MUSIC JAPAN
SHINEE
DENTSU INC. Tokyo JAPAN
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT
TENCENT CHARITY PLATFORM
TENCENT Shenzhen CHINA TENCENT
Shenzhen
CHINA
Short List
NAIL BITING FOR RHINOS
WILDAID
WILDAID
OGILVY & MATHER BEIJING CHINA OGILVY & MATHER BEIJING
CHINA
HER TRUE FRIEND
WACOAL CORP.
TSUBOMI SCHOOL
SPICEBOX Tokyo JAPAN
DADS #SHARETHELOAD (CASE STUDY)
PROCTER & GAMBLE INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA
IT'S IN YOU
DAVID JONES
FASHION/DEPARTMENT STORE
TBWA\SYDNEY AUSTRALIA DAVID JONES
Sydney
AUSTRALIA
I HAVE A MENTAL HEALTH PROBLEM
PHILIPPINE PSYCHIATRIC ASSOCIATION
MENTAL HEALTH ACT
DENTSU JAYME SYFU Makati City THE PHILIPPINES DENTSU JAYME SYFU
Makati City
THE PHILIPPINES
THE STING CHALLENGE
PEPSICO
STING
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN
Lahore
PAKISTAN
GULPIHAN SA 7 ELEVEN
PHILIPPINE SEVEN CORPORATION
GULP DRINKS
MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES GRUPO AGATEP
Manila
THE PHILIPPINES
Silver
REVIVING A BEAUTIFUL LIFE
BEIERSDORF THAILAND
NIVEA CLEANSING WATER
SOHO SQUARE BANGKOK THAILAND
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN BE ON
Copenhagen
DENMARK
MADE IN 17 HOURS
TOSHIBA
LAPTOP
CLEMENGER BBDO SYDNEY AUSTRALIA
C03 Social Community Building & Management
THE BIG "OGIRI" FOR JAPAN
BURGER KING JAPAN CO.
BIG KING
DENTSU Y&R Tokyo JAPAN DENTSU Y&R
Tokyo
JAPAN
PROJECT LOL PHILANTHROPY PROGRAMME
A.S. WATSON GROUP
A.S. WATSON PROJECT LOL PHILANTHROPY PROGRAMME
A.S. WATSON GROUP Hong Kong HONG KONG A.S. WATSON GROUP
Hong Kong
HONG KONG
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA
Short List
CHEER TV
OTSUKA PHARMACEUTICAL CO.
POCARI SWEAT
HAKUHODO INC. Tokyo JAPAN
THE SHI-SAN-WU WHAT?
FU XING ROAD STUDIO
PUBLIC SERVICE
BBDO AND PROXIMITY CHINA Shanghai CHINA
THE MAGAZINE WITH FOOD, WHICH CONNECTS SMALL-SCALE FOOD PRODUCERS AND CONSUMERS
NPO TOHOKU KAIKON
TOHOKU TABERU MAGAZINE
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
NPO TOHOKU KAIKON
Iwate
JAPAN
C04 Audience Targeting / Engagement Strategies
GLASS SHEET
EPSON SALES JAPAN CORPORATION
MOVERIO
DENTSU INC. Tokyo JAPAN INITIAL
Tokyo
CATCHBALL
Tokyo
JAPAN
WORLD’S FIRST KAWAII MISO SOUP
MARUKOME
WORLD’S FIRST KAWAII MISO SOUP
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
MADE BY ME
WOMEN IN ENGINEERING
WOMEN IN ENGINEERING
TBWA\SYDNEY AUSTRALIA FLEISHMAN-HILLARD SYDNEY
AUSTRALIA
FREE PUPPIES FOREVER
VISION AUSTRALIA
SEEING EYE DOGS
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
AUSTRALIA
Silver
THE STING CHALLENGE
PEPSICO
STING
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN
Lahore
PAKISTAN
MIGHTY-LINE DANCE GUINNESS WORLD RECORD CAMPAIGN
MIGHTY
MIGHTY SUNFLOWER OIL
HAVAS SPORTS & ENTERTAINMENT Shanghai CHINA HAVAS SPORTS & ENTERTAINMENT
Shanghai
CHINA
C05 Influencer Communication & Social Amplification
UT PICKS
UNIQLO
UT PICKS
PARTY Tokyo JAPAN PARTY
Tokyo
DENTSU INC.
Tokyo
JAPAN
DONAIL
WWF JAPAN
WWF JAPAN
ASATSU-DK Tokyo JAPAN ASATSU-DK
Tokyo
GMPC JAPAN
Tokyo
MATERIAL
Tokyo
JAPAN
NAIL BITING FOR RHINOS
WILDAID
WILDAID
OGILVY & MATHER BEIJING CHINA OGILVY & MATHER BEIJING
CHINA
Silver