Title Brand Product / Service Entrant Company Location PR Location Award
A01 Fast Moving Consumer Goods
THE NAME CONFESSION
EZAKI GLICO
POCKY CHOCOLATE
DENTSU INC. KANSAI Osaka JAPAN
BREWTROLEUM
DB BREWERIES
DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND SPARK PR & ACTIVATE Auckland NEW ZEALAND
Bronze
THE NORTHERN WIND AND THE SUN
KIRIN BREWERY COMPANY
SUNNY NODOGOSHI BEER
TYO Tokyo JAPAN
MR.SNIFF
LOTTE CO.
ACUO
DENTSU INC. Tokyo JAPAN SUNNY SIDE UP Tokyo JAPAN
I'M ONLY 50!
GLIDE ENTER PRIZE
FACE MASK
DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
10 MINUTES NOODLE
NISSIN FOODS HOLDINGS CO.
DONBE
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
HYPER KICK LADY
JOHNSON COMPANY
KWI REFRESH SPRAY
I&S BBDO Tokyo JAPAN
#NOTCOMINGSOON
LOUIS XIII
COGNAC / SPIRIT
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Short List
WORLD’S FIRST KAWAII MISO SOUP
MARUKOME
WORLD’S FIRST KAWAII MISO SOUP
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
DADS #SHARETHELOAD (CASE STUDY)
PROCTER & GAMBLE INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA
Silver
THE STING CHALLENGE
PEPSICO
STING
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
REJOICE CSO 'CHIEF SMOOTH OFFICER" LAUNCH EVENT
PROCTER & GAMBLE CHINA
REJOICE RICH GLORIFIED CONDITIONER
FLEISHMAN-HILLARD Beijing CHINA FLEISHMAN-HILLARD Beijing CHINA
A.I. VS. HUMAN CREATIVE BATTLE
MONDELÉZ JAPAN
CLORETS MINT TAB
MONDELEZ INTERNATIONAL Tokyo JAPAN
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN BE ON Copenhagen DENMARK
Silver
A02 Durable Consumer Goods
"GOLF IS OLD ? GOLF IS FUN" PING G-STADIUM
PING GOLF JAPAN
GOLF CLUBS
DENTSU INC. Tokyo JAPAN
BECOMING PAPARAZZI
SAMSONITE
SAMSONITE RED
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
LOVE THERMO#WARMUPWITHLOVE
PANASONIC CORPORATION
AIR CONDITIONER
DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
UNPACKING UNPACKED
SAMSUNG ELECTRONICS
SAMSUNG GALAXY S7 UNPACKED
CHEIL WORLDWIDE Seoul SOUTH KOREA
+ MET PROJECT
TANIZAWA SEISAKUSHO
+ MET PROJECT (POT / LAMP)
J. WALTER THOMPSON JAPAN Tokyo JAPAN J. WALTER THOMPSON JAPAN Tokyo JAPAN
Silver
UT PICKS
UNIQLO
UT PICKS
PARTY Tokyo JAPAN PARTY Tokyo JAPAN
TOUCHABLE INK
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK
J. WALTER THOMPSON BANGKOK THAILAND J. WALTER THOMPSON BANGKOK THAILAND
Short List
PLAYSTATION
BLUEFOCUS
PS4
BLUEFOCUS DIGITAL MARKETING AGENCY Beijing CHINA BLUEFOCUS DIGITAL MARKETING AGENCY Beijing CHINA
A03 Cars & Automotive Products & Services
MINI SONATA
HYUNDAI MOTOR COMPANY
SONATA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
PRIUS! PARTS CHARACTERS
TOYOTA
PRIUS
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO.
INTELLIGENT PARKING ASSIST
TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo JAPAN
Short List
OLA BOAT
OLA - ANI TECHNOLOGIES
OLA BOAT
HAPPY CREATIVE SERVICES Bangalore INDIA
KIDS MOTOR SHOW
HYUNDAI MOTORS
CAR
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
STEP FORWARD
LEXUS AUSTRALIA
RX
M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI Sydney AUSTRALIA
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID
ASATSU-DK Tokyo JAPAN
Silver
#KNOCK KNOCK CATS PROJECT
NISSAN MOTOR CO.
CORPORATE INITIATIVE
TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo JAPAN
Short List
THE NATION'S BIKE
BAJAJ AUTOMOBILES
BAJAJ V
LEO BURNETT INDIA Mumbai INDIA
Gold
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
GLASS SHEET
EPSON SALES JAPAN CORPORATION
MOVERIO
DENTSU INC. Tokyo JAPAN INITIAL Tokyo JAPAN
FRENCH-SOUNDING JAPANESE
KOBAYASHI CITY
CITY PROMOTION
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
GATA BATTLE
SAGA CITY
CITY PROMOTION
GEOMETRY GLOBAL Tokyo JAPAN GEOMETRY GLOBAL Tokyo JAPAN
FAST FOOD AID
DOHTONBORI
ORGANIC FOOD
TYO INC Tokyo JAPAN MATERIAL Tokyo JAPAN
Bronze
FINGER LICKING GOOD
BIRDLAND (HONG KONG)
KFC
OGILVY & MATHER GROUP HONG KONG HONG KONG
Silver
DELICIOUS SUPPLEMENT
EAST JAPAN RAILWAY COMPANY + YOKOHAMA STATION BUILDING
PACKED MEAL PRESCLIPTION
BEACON/LEO BURNETT Tokyo JAPAN MATERIAL Tokyo JAPAN
PAD THAI
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
GENIUS TABLE IN KYOTO
KYOTO UNIVERSITY
GENIUS TABLE IN KYOTO
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
THE AUDITION
MELCO CROWN ENTERTAINMENT
INTEGRATED CASINO RESORTS
FLEISHMAN HILLARD Hong Kong HONG KONG FLEISHMAN HILLARD Hong Kong HONG KONG
REUNITING MEMORIES FROM 1947
OLX
OLX
LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA Mumbai INDIA
Silver
MAKE YOUR MAD AD
OLX
OLX
LEO BURNETT INDIA Mumbai INDIA
JETSTAR GOES SINGLISH, LAH!
JETSTAR ASIA
JETSTAR ASIA
AKA ASIA Singapore SINGAPORE AKA ASIA Singapore SINGAPORE
Bronze
HOW WE TURNED FISHING BOATS INTO LEARNING BOATS
PHILIPPINE AIRLINES
PHILIPPINE AIRLINE FLIGHTS
OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
CHANGING ROOM
C&A
C&A
BEIJING DENTSU ADVERTISING Beijing CHINA BEIJING DENTSU ADVERTISING Beijing CHINA
A05 Media & Publications
HEALING EXAM
EBS
EBS
CHEIL WORLDWIDE Seoul SOUTH KOREA
MEOWSIC VIDEO
UNIVERSAL MUSIC JAPAN
SHINEE
DENTSU INC. Tokyo JAPAN
AFTERLIFE
CEYLON NEWSPAPER
CEYLON NEWSPAPAERS - CEYLON TODAY NATIONAL NEWSPAPER
TBWA\SRI LANKA Colombo SRI LANKA TBWA\SRI LANKA Colombo SRI LANKA
IGNITING A MOVEMENT OF CHANGE AND HOPE
DAUGHTERS OF MOTHER INDIA
DOCUMENTARY FILM
WEBER SHANDWICK New York USA WEBER SHANDWICK Mumbai INDIA