Title Brand Product / Service Entrant Company Location PR Location Award
B07 Events & Stunts
LES MILLS - RUN THE FINAL
LES MILLS
LES MILLS PR OPPORTUNITY
WHYBIN\TBWA AUCKLAND NEW ZEALAND WHYBIN\TBWA AUCKLAND
NEW ZEALAND
JETSTAR GOES SINGLISH, LAH!
JETSTAR ASIA
JETSTAR ASIA
AKA ASIA Singapore SINGAPORE AKA ASIA
Singapore
SINGAPORE
Short List
FIRST PHOTO LAST PHOTO
JOY OF LIFE
JOY OF LIFE
GREY GROUP HONG KONG HONG KONG
A WORLD YOU CAN BUY
YIHAODIAN(YHD)
YHD.COM
BLUEFOCUS DIGITAL MARKETING AGENCY Beijing CHINA BLUEFOCUS DIGITAL MARKETING AGENCY
Beijing
CHINA
WYETH MAMA - THE INVISIBLE MOM
WYETH
WYETH MAMA
McCANN WORLDGROUP Shanghai CHINA
B08 Live Shows / Concerts / Festivals
PIANO OF UNIFICATION
MINISTRY OF UNIFICATION
MINISTRY OF UNIFICATION
CHEIL WORLDWIDE Seoul SOUTH KOREA
THE LAST WISH
SAMSUNG
CORPORATE BRAND
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
SOUTH KOREA
UNPACKING UNPACKED
SAMSUNG ELECTRONICS
SAMSUNG GALAXY S7 UNPACKED
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
KIDS MOTOR SHOW
HYUNDAI MOTORS
CAR
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID
ASATSU-DK Tokyo JAPAN
B09 Celebrity Endorsement
SHARE THE SHAVE
PROCTER & GAMBLE/BRAUN
PERSONAL GROOMING/RAZORS
KETCHUM San Francisco USA KETCHUM
Hong Kong
HONG KONG
BECOMING PAPARAZZI
SAMSONITE
SAMSONITE RED
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
SAMSONITE
Seoul
SOUTH KOREA
UT PICKS
UNIQLO
UT PICKS
PARTY Tokyo JAPAN PARTY
Tokyo
DENTSU INC.
Tokyo
JAPAN
#NOTCOMINGSOON
LOUIS XIII
COGNAC / SPIRIT
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI
CHINA
A GIANT'S STORY
AMBUJA
AMBUJA CEMENT
PUBLICIS INDIA Mumbai INDIA

Gold Spike

THE AUDITION
MELCO CROWN ENTERTAINMENT
INTEGRATED CASINO RESORTS
FLEISHMAN HILLARD Hong Kong HONG KONG FLEISHMAN HILLARD
Hong Kong
STRATEGIC PUBLIC RELATIONS GROUP
Hong Kong
HONG KONG
B10 Sponsorship & Partnership
MAGICAL SOAP DISPENSER
KAO
KAO CORPORATE BRANDING
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
JAPAN
TOUCHABLE INK
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK
J. WALTER THOMPSON BANGKOK THAILAND J. WALTER THOMPSON BANGKOK
THAILAND
UDAAN
AIRTEL
CORPORATE SOCIAL RESPONSIBILITY
J. WALTER THOMPSON INDIA New Delhi INDIA
#AIRLINEWAGER
AIR NEW ZEALAND & QANTAS
AIR NEW ZEALAND & QANTAS
HOST SYDNEY Sydney AUSTRALIA

Gold Spike

FUEL YOUR FUN AT SHELL
SHELL
FUEL/PETROLEUM
EDELMAN Beijing CHINA EDELMAN
Beijing
CHINA
HAIR FOR HOPE
HOPE FOUNDATION / SPRG
NGO
STRATEGIC PUBLIC RELATIONS GROUP Hong Kong HONG KONG STRATEGIC PUBLIC RELATIONS GROUP
Hong Kong
HONG KONG
A TABLE TO END HUNGER
THE HUNGER PROJECT
THE HUNGER PROJECT
McCANN SYDNEY AUSTRALIA DEC PR
Sydney
AUSTRALIA
Short List
B11 Launch / Re-launch
PRIUS! PARTS CHARACTERS
TOYOTA
PRIUS
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
JAPAN
Short List
I'M ONLY 50!
GLIDE ENTER PRIZE
FACE MASK
DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
DELICIOUS SUPPLEMENT
EAST JAPAN RAILWAY COMPANY + YOKOHAMA STATION BUILDING
PACKED MEAL PRESCLIPTION
BEACON/LEO BURNETT Tokyo JAPAN MATERIAL
Tokyo
JAPAN
MESSAGE FROM SUGARCANE
MITR PHOL GROUP
ETHANOL BUSINESS
CJ WORX Bangkok THAILAND
SURFACE IS THE "NOTEBOOK"
MICROSOFT
SURFACE NOTEBOOK
MCCANN WORLDGROUP TAIWAN Taipei CHINESE TAIPEI
THE AUDITION
MELCO CROWN ENTERTAINMENT
INTEGRATED CASINO RESORTS
FLEISHMAN HILLARD Hong Kong HONG KONG FLEISHMAN HILLARD
Hong Kong
STRATEGIC PUBLIC RELATIONS GROUP
Hong Kong
HONG KONG
K-LIVE SENTOSA
HOLOTIVE GLOBAL
HOLOGRAM CONCERT
THE HOFFMAN AGENCY Singapore SINGAPORE THE HOFFMAN AGENCY
Singapore
SINGAPORE
GHOSTBUSTERS' GHOST TRAP
WALT DISNEY STUDIO SONY PICTURES RELEASING (SINGAPORE)
GHOSTBUSTERS' GHOST TRAP
VML Singapore SINGAPORE VML
Singapore
SINGAPORE
IGNITING A MOVEMENT OF CHANGE AND HOPE
DAUGHTERS OF MOTHER INDIA
DOCUMENTARY FILM
WEBER SHANDWICK New York USA WEBER SHANDWICK
Mumbai
INDIA
THE NATION'S BIKE
BAJAJ AUTOMOBILES
BAJAJ V
LEO BURNETT INDIA Mumbai INDIA

Gold Spike

VASELINE LEAF BILLBOARD
UNILEVER PHILIPPINES
VASELINE
OGILVYONE WORLDWIDE Manila THE PHILIPPINES BRIDGES PR
Makati City
THE PHILIPPINES
B12 Brand Voice & Strategic Storytelling
THE SUSTAINABLE ADVERTISING
EUGLENA CO.
CORPORATE
DENTSU INC. Tokyo JAPAN
FRENCH-SOUNDING JAPANESE
KOBAYASHI CITY
CITY PROMOTION
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
WARM-HEARTED MAN OR ERRAND BOY?
7-ELEVEN
7-ELEVEN
DENTSU ONE Taipei City CHINESE TAIPEI
NOODLE CRADLE
KAGAWA PREFECTURE
IMMIGRATION PROMOTION
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
I'M ONLY 50!
GLIDE ENTER PRIZE
FACE MASK
DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Short List
LOVE THERMO#WARMUPWITHLOVE
PANASONIC CORPORATION
AIR CONDITIONER
DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
DONATE YOUR SIGNATURE
UNESCO NGO JAPAN
ILLITERACY AWARENESS
BEACON/LEO BURNETT Tokyo JAPAN MATERIAL
Tokyo
JAPAN
PAD THAI
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
SECOND LIFE TOYS
GREEN RIBBON PROJECT COMMITTEE
ORGAN TRANSPLANT
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
ADVERTISING HORROR STORY TIME
BREMEN DIGITAL CREATIVE
BREMEN DIGITAL CREATIVE CREATIVE SERVICE
BREMEN DIGITAL CREATIVE Taipei CHINESE TAIPEI BREMEN DIGITAL CREATIVE
Taipei
CHINESE TAIPEI
RUBBER BOY
PETRONAS
PETRONAS
LEO BURNETT MALAYSIA Kuala Lumpur MALAYSIA LEO BURNETT MALAYSIA
Kuala Lumpur
MALAYSIA
OPEN ROAD PROJECT
TOYOTA
TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
JAPAN
Short List
A.I. VS. HUMAN CREATIVE BATTLE
MONDELÄ’Z JAPAN
CLORETS MINT TAB
MONDELEZ INTERNATIONAL Tokyo JAPAN
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN BE ON
Copenhagen
DENMARK
Silver
B13 Content Led Engagement & Marketing
CAT STREET VIEW
HIROSHIMA PREFECTURE
HIROSHIMA TOURISM
I&S BBDO Tokyo JAPAN
FRENCH-SOUNDING JAPANESE
KOBAYASHI CITY
CITY PROMOTION
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN