Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
B07 Events & Stunts
LES MILLS - RUN THE FINAL LES MILLS LES MILLS PR OPPORTUNITY	WHYBIN\TBWA AUCKLAND	NEW ZEALAND	WHYBIN\TBWA AUCKLAND	NEW ZEALAND
JETSTAR GOES SINGLISH, LAH! JETSTAR ASIA JETSTAR ASIA	AKA ASIA Singapore	SINGAPORE	AKA ASIA Singapore	SINGAPORE	Short List
FIRST PHOTO LAST PHOTO JOY OF LIFE JOY OF LIFE	GREY GROUP HONG KONG	HONG KONG
A WORLD YOU CAN BUY YIHAODIAN(YHD) YHD.COM	BLUEFOCUS DIGITAL MARKETING AGENCY Beijing	CHINA	BLUEFOCUS DIGITAL MARKETING AGENCY Beijing	CHINA
WYETH MAMA - THE INVISIBLE MOM WYETH WYETH MAMA	McCANN WORLDGROUP Shanghai	CHINA
B08 Live Shows / Concerts / Festivals
PIANO OF UNIFICATION MINISTRY OF UNIFICATION MINISTRY OF UNIFICATION	CHEIL WORLDWIDE Seoul	SOUTH KOREA
THE LAST WISH SAMSUNG CORPORATE BRAND	CHEIL WORLDWIDE Seoul	SOUTH KOREA	CHEIL WORLDWIDE Seoul	SOUTH KOREA
UNPACKING UNPACKED SAMSUNG ELECTRONICS SAMSUNG GALAXY S7 UNPACKED	CHEIL WORLDWIDE Seoul	SOUTH KOREA			Short List
KIDS MOTOR SHOW HYUNDAI MOTORS CAR	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
TOYOTA BARISTA TOYOTA MOTOR CORPORATION TOYOTA HYBRID	ASATSU-DK Tokyo	JAPAN
B09 Celebrity Endorsement
SHARE THE SHAVE PROCTER & GAMBLE/BRAUN PERSONAL GROOMING/RAZORS	KETCHUM San Francisco	USA	KETCHUM Hong Kong	HONG KONG
BECOMING PAPARAZZI SAMSONITE SAMSONITE RED	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul SAMSONITE Seoul	SOUTH KOREA
UT PICKS UNIQLO UT PICKS	PARTY Tokyo	JAPAN	PARTY Tokyo DENTSU INC. Tokyo	JAPAN
#NOTCOMINGSOON LOUIS XIII COGNAC / SPIRIT	FRED & FARID SHANGHAI	CHINA	FRED & FARID SHANGHAI	CHINA
A GIANT'S STORY AMBUJA AMBUJA CEMENT	PUBLICIS INDIA Mumbai	INDIA			Gold Spike
THE AUDITION MELCO CROWN ENTERTAINMENT INTEGRATED CASINO RESORTS	FLEISHMAN HILLARD Hong Kong	HONG KONG	FLEISHMAN HILLARD Hong Kong STRATEGIC PUBLIC RELATIONS GROUP Hong Kong	HONG KONG
B10 Sponsorship & Partnership
MAGICAL SOAP DISPENSER KAO KAO CORPORATE BRANDING	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND TOUCHABLE INK	J. WALTER THOMPSON BANGKOK	THAILAND	J. WALTER THOMPSON BANGKOK	THAILAND
UDAAN AIRTEL CORPORATE SOCIAL RESPONSIBILITY	J. WALTER THOMPSON INDIA New Delhi	INDIA
#AIRLINEWAGER AIR NEW ZEALAND & QANTAS AIR NEW ZEALAND & QANTAS	HOST SYDNEY Sydney	AUSTRALIA			Gold Spike
FUEL YOUR FUN AT SHELL SHELL FUEL/PETROLEUM	EDELMAN Beijing	CHINA	EDELMAN Beijing	CHINA
HAIR FOR HOPE HOPE FOUNDATION / SPRG NGO	STRATEGIC PUBLIC RELATIONS GROUP Hong Kong	HONG KONG	STRATEGIC PUBLIC RELATIONS GROUP Hong Kong	HONG KONG
A TABLE TO END HUNGER THE HUNGER PROJECT THE HUNGER PROJECT	McCANN SYDNEY	AUSTRALIA	DEC PR Sydney	AUSTRALIA	Short List
B11 Launch / Re-launch
PRIUS! PARTS CHARACTERS TOYOTA PRIUS	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN	Short List
I'M ONLY 50! GLIDE ENTER PRIZE FACE MASK	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
DELICIOUS SUPPLEMENT EAST JAPAN RAILWAY COMPANY + YOKOHAMA STATION BUILDING PACKED MEAL PRESCLIPTION	BEACON/LEO BURNETT Tokyo	JAPAN	MATERIAL Tokyo	JAPAN
MESSAGE FROM SUGARCANE MITR PHOL GROUP ETHANOL BUSINESS	CJ WORX Bangkok	THAILAND
SURFACE IS THE "NOTEBOOK" MICROSOFT SURFACE NOTEBOOK	MCCANN WORLDGROUP TAIWAN Taipei	CHINESE TAIPEI
THE AUDITION MELCO CROWN ENTERTAINMENT INTEGRATED CASINO RESORTS	FLEISHMAN HILLARD Hong Kong	HONG KONG	FLEISHMAN HILLARD Hong Kong STRATEGIC PUBLIC RELATIONS GROUP Hong Kong	HONG KONG
K-LIVE SENTOSA HOLOTIVE GLOBAL HOLOGRAM CONCERT	THE HOFFMAN AGENCY Singapore	SINGAPORE	THE HOFFMAN AGENCY Singapore	SINGAPORE
GHOSTBUSTERS' GHOST TRAP WALT DISNEY STUDIO SONY PICTURES RELEASING (SINGAPORE) GHOSTBUSTERS' GHOST TRAP	VML Singapore	SINGAPORE	VML Singapore	SINGAPORE
IGNITING A MOVEMENT OF CHANGE AND HOPE DAUGHTERS OF MOTHER INDIA DOCUMENTARY FILM	WEBER SHANDWICK New York	USA	WEBER SHANDWICK Mumbai	INDIA
THE NATION'S BIKE BAJAJ AUTOMOBILES BAJAJ V	LEO BURNETT INDIA Mumbai	INDIA			Gold Spike
VASELINE LEAF BILLBOARD UNILEVER PHILIPPINES VASELINE	OGILVYONE WORLDWIDE Manila	THE PHILIPPINES	BRIDGES PR Makati City	THE PHILIPPINES
B12 Brand Voice & Strategic Storytelling
THE SUSTAINABLE ADVERTISING EUGLENA CO. CORPORATE	DENTSU INC. Tokyo	JAPAN
FRENCH-SOUNDING JAPANESE KOBAYASHI CITY CITY PROMOTION	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
WARM-HEARTED MAN OR ERRAND BOY? 7-ELEVEN 7-ELEVEN	DENTSU ONE Taipei City	CHINESE TAIPEI
NOODLE CRADLE KAGAWA PREFECTURE IMMIGRATION PROMOTION	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
I'M ONLY 50! GLIDE ENTER PRIZE FACE MASK	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	Short List
LOVE THERMO#WARMUPWITHLOVE PANASONIC CORPORATION AIR CONDITIONER	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
DONATE YOUR SIGNATURE UNESCO NGO JAPAN ILLITERACY AWARENESS	BEACON/LEO BURNETT Tokyo	JAPAN	MATERIAL Tokyo	JAPAN
PAD THAI TOURISM AUTHORITY OF THAILAND TOURISM AUTHORITY OF THAILAND	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND
SECOND LIFE TOYS GREEN RIBBON PROJECT COMMITTEE ORGAN TRANSPLANT	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo DENTSU PUBLIC RELATIONS Tokyo	JAPAN
ADVERTISING HORROR STORY TIME BREMEN DIGITAL CREATIVE BREMEN DIGITAL CREATIVE CREATIVE SERVICE	BREMEN DIGITAL CREATIVE Taipei	CHINESE TAIPEI	BREMEN DIGITAL CREATIVE Taipei	CHINESE TAIPEI
RUBBER BOY PETRONAS PETRONAS	LEO BURNETT MALAYSIA Kuala Lumpur	MALAYSIA	LEO BURNETT MALAYSIA Kuala Lumpur	MALAYSIA
OPEN ROAD PROJECT TOYOTA TOYOTA I-ROAD	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN	Short List
A.I. VS. HUMAN CREATIVE BATTLE MONDELĒZ JAPAN CLORETS MINT TAB	MONDELEZ INTERNATIONAL Tokyo	JAPAN
MARRIAGE MARKET TAKEOVER SK-II SKINCARE	FORSMAN & BODENFORS Gothenburg	SWEDEN	BE ON Copenhagen	DENMARK	Silver
B13 Content Led Engagement & Marketing
CAT STREET VIEW HIROSHIMA PREFECTURE HIROSHIMA TOURISM	I&S BBDO Tokyo	JAPAN
FRENCH-SOUNDING JAPANESE KOBAYASHI CITY CITY PROMOTION	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN

B07 Events & Stunts
LES MILLS - RUN THE FINAL
LES MILLS / LES MILLS PR OPPORTUNITY

WHYBIN\TBWA AUCKLAND

NEW ZEALAND

WHYBIN\TBWA AUCKLAND

NEW ZEALAND
JETSTAR GOES SINGLISH, LAH!
JETSTAR ASIA / JETSTAR ASIA

AKA ASIA Singapore

SINGAPORE

AKA ASIA
Singapore

SINGAPORE

Short List
FIRST PHOTO LAST PHOTO
JOY OF LIFE / JOY OF LIFE

GREY GROUP HONG KONG

HONG KONG
A WORLD YOU CAN BUY
YIHAODIAN(YHD) / YHD.COM

BLUEFOCUS DIGITAL MARKETING AGENCY Beijing

CHINA

BLUEFOCUS DIGITAL MARKETING AGENCY
Beijing

CHINA
WYETH MAMA - THE INVISIBLE MOM
WYETH / WYETH MAMA

McCANN WORLDGROUP Shanghai

CHINA

B13 Content Led Engagement & Marketing
CAT STREET VIEW
HIROSHIMA PREFECTURE / HIROSHIMA TOURISM

I&S BBDO Tokyo

JAPAN
FRENCH-SOUNDING JAPANESE
KOBAYASHI CITY / CITY PROMOTION

DENTSU INC. Tokyo

JAPAN

DENTSU PUBLIC RELATIONS
Tokyo

JAPAN