Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
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Title Brand Product / Service Entrant Company Location PR Location Award
B02 Public Affairs & Lobbying
IT’S TOUGH ENOUGH: THE CRACKHOUSE EXPERIENCE
WA POLICE UNION
POLICE UNION 		J. WALTER THOMPSON PERTH AUSTRALIA
THE SHI-SAN-WU WHAT?
FU XING ROAD STUDIO
PUBLIC SERVICE 		BBDO AND PROXIMITY CHINA Shanghai CHINA
VOTE NO TO STUPID
KEEP FUTURE ON TRACK (LOCAL CITIZEN’S GROUP)
PUBLIC AWARENESS 		ASATSU-DK Tokyo JAPAN VECTOR GROUP
Tokyo
 JAPAN
Bronze
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT
TENCENT CHARITY PLATFORM 		TENCENT Shenzhen CHINA TENCENT
Shenzhen
 CHINA
CHAMKI – THE GIRL FROM THE FUTURE
UNILEVER (LIFEBUOY)
LIFEBUOY HAND WASH 		MULLENLOWE SINGAPORE SINGAPORE MULLENLOWE SINGAPORE
 SINGAPORE
Grand Prix
#MYFUTUREISMINETOSAVE
FAR EASTONE TELECOMMUNICATIONS
TELECOMMUNICATIONS 		OGILVY & MATHER Taipei CHINESE TAIPEI
B03 Crisis Communication & Issue Management
OLA BOAT
OLA - ANI TECHNOLOGIES
OLA BOAT 		HAPPY CREATIVE SERVICES Bangalore INDIA
IGNITING A MOVEMENT OF CHANGE AND HOPE
DAUGHTERS OF MOTHER INDIA
DOCUMENTARY FILM 		WEBER SHANDWICK New York USA WEBER SHANDWICK
Mumbai
 INDIA
LOVE ALL KINDS OF LOVE
SUYEN CORP.
BENCH 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES TBWA\SANTIAGO MANGADA PUNO
Makati City
 THE PHILIPPINES
B04 Business Citizenship / Corporate Responsibility & Environmental
DRESS UP THE TRASH, DRESS UP THE TOWN.
ROPPONGI COMMERCIAL AVENUE DEVELOPMENT OF REGION
ROPPONGI HALLOWEEN 2015 		DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
THE SUSTAINABLE ADVERTISING
EUGLENA CO.
CORPORATE 		DENTSU INC. Tokyo JAPAN
MINI SONATA
HYUNDAI MOTOR COMPANY
SONATA 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
REBUILD
LEGO SINGAPORE
LEGO 		IRIS SINGAPORE SINGAPORE IRIS SINGAPORE
 SINGAPORE
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT 		Y&R NZ Auckland NEW ZEALAND Y&R NZ
Auckland
 NEW ZEALAND
LIFE IS ELECTRIC
PANASONIC
PANASONIC 		DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
POCKET WITH LOVE
XIHAN ACTION /TENCENT
QIANG EMBROIDERY PROTECTION 		PUBLICIS GUANGZHOU CHINA PUBLICIS GUANGZHOU
 CHINA
HAIR GROWTH STATION
MESOCARE-PLUS
HAIR GROWTH SHAMPOO 		CREATIVE ORICOM Tokyo JAPAN
PROJECT LOL PHILANTHROPY PROGRAMME
A.S. WATSON GROUP
A.S. WATSON PROJECT LOL PHILANTHROPY PROGRAMME 		A.S. WATSON GROUP Hong Kong HONG KONG A.S. WATSON GROUP
Hong Kong
 HONG KONG
TOUCHABLE INK
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK 		J. WALTER THOMPSON BANGKOK THAILAND J. WALTER THOMPSON BANGKOK
 THAILAND
Silver
HEALTH CHARGING BOX
HYUNDAI MORTORS
HYUNDAI MOTORS' CORPORATE PR 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
MESSAGE FROM SUGARCANE
MITR PHOL GROUP
ETHANOL BUSINESS 		CJ WORX Bangkok THAILAND
Bronze
CHANGING ROOM
C&A
C&A 		BEIJING DENTSU ADVERTISING Beijing CHINA BEIJING DENTSU ADVERTISING
Beijing
 CHINA
FAMI-NAVI
DONGFENG CIROEN
C4, C3-XR, C4L, C5, C-QUATRE 		BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA
Shanghai
 CHINA
#MYFUTUREISMINETOSAVE
FAR EASTONE TELECOMMUNICATIONS
TELECOMMUNICATIONS 		OGILVY & MATHER Taipei CHINESE TAIPEI
Short List
BRINGING DIGNITY TO THE LIVES OF CARPENTERS
PIDILITE-FEVICOL
ADHESIVES 		ADFACTORS PR Mumbai INDIA ADFACTORS PR
Mumbai
 INDIA
45 DAYS
COCA-COLA
COKE LIFE 		McCANN WORLDGROUP Shanghai CHINA
B05 Internal Communications & Employee Engagement
REV STRETCH
YAMAHA MOTOR CO.
BRAND SLOGAN 		GREAT WORKS Tokyo JAPAN
TROUBLEMAKERS
SAPIENTNITRO
SAPIENTNITRO 		SAPIENTNITRO Bangalore INDIA
Bronze
INNOVATION FROM THE HEART
JANSSEN – CHINA R&D
JANSSEN INNOVATION FROM THE HEART 		EDELMAN HONG KONG HONG KONG EDELMAN HONG KONG
 HONG KONG
B06 Media Relations
UNLIMITED
WESTERN SYDNEY UNIVERSITY
UNIVERSITY (HIGHER EDUCATION) 		RED AGENCY Sydney AUSTRALIA RED AGENCY
Sydney
 AUSTRALIA
Short List
SILENT SHOUT
NIIGATA NIPPO CO.
NIIGATA NIPPO 		HAKUHODO INC. Tokyo JAPAN
ALL’S FAIR WITH FAIRCENT
FAIRCENT
PEER TO PEER LENDING 		ADFACTORS PR Mumbai INDIA ADFACTORS PR
Mumbai
 INDIA
VIVID SYDNEY 2016 - DRIVING NSW'S VISITOR ECONOMY
DESTINATION NSW AND RED AGENCY
VIVID SYDNEY, WORLD'S LARGEST FESTIVAL OF LIGHT, MUSIC AND IDEAS 		DESTINATION NSW Sydney AUSTRALIA DESTINATION NSW
Sydney
 AUSTRALIA
B07 Events & Stunts
"GOLF IS OLD ? GOLF IS FUN" PING G-STADIUM
PING GOLF JAPAN
GOLF CLUBS 		DENTSU INC. Tokyo JAPAN
HEALING EXAM
EBS
EBS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
FUTURE FOOD FROM JAPAN
MANEGER MINISTRY: MINISTRY OF AGRICULTURE,FORESTRY AND FISHERIES / MINISTRY OF E
EXPO MILANO 2015 JAPAN PAVILION 		DENTSU INC. Tokyo JAPAN
HUMAN CUT-OFF TIMER
SEIKO HOLDINGS
SPORTS WATCH 		DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT 		Y&R NZ Auckland NEW ZEALAND Y&R NZ
Auckland
 NEW ZEALAND

Gold Spike
MR.SNIFF
LOTTE CO.
ACUO 		DENTSU INC. Tokyo JAPAN SUNNY SIDE UP
Tokyo
DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
HUNTSMAN CONDOMS – PETA PRANKS HUNTERS
PETA ASIA
ANIMAL RIGHTS (PETA ASIA) 		MULLENLOWE SINGAPORE SINGAPORE MULLENLOWE SINGAPORE
 SINGAPORE
HANDMADE HOMETOWN
SEIYU GK
OPERATION OF RETAIL CHAIN STORES SELLING FOOD, APPAREL, GENERAL MERCHANDISE AND 		1-10HOLDINGS KYOTO JAPAN
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
TRANSFORMING A 50RMB CAR RIDE INTO THE WORLD'S LONGEST PHOTOGRAPHIC NEGATIVE
DIDI CHUXING
DIDI EXPRESS 		180 CHINA Beijing CHINA
TIGER TRADING CO.
HEINEKEN ASIA PACIFIC / TIGER BEER
TIGER BEER 		MARCEL SYDNEY Walsh Bay AUSTRALIA CARE OF CHAN
New York
 USA
Short List
FINGER LICKING GOOD
BIRDLAND (HONG KONG)
KFC 		OGILVY & MATHER GROUP HONG KONG HONG KONG
Short List
MESSAGE FROM SUGARCANE
MITR PHOL GROUP
ETHANOL BUSINESS 		CJ WORX Bangkok THAILAND
HAIR-STYLE CHANGE ROOM
UNILEVER JAPAN
AXE BLACK 		ASATSU-DK Tokyo JAPAN ASATSU-DK
Tokyo
 JAPAN
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID 		ASATSU-DK Tokyo JAPAN
Bronze
REMEDIES FOR THE SOUL
SEOUL FOUNDATION FOR ARTS AND CULTURE
SEOUL FOUNDATION FOR ARTS AND CULTURE 		HS AD Seoul SOUTH KOREA
GOOGLE PLAYTOWN
GOOGLE INTERNATIONAL LLC, TAIWAN BRANCH
GOOGLE PLAY 		R/GA Singapore SINGAPORE ERA OGILVY PUBLIC RELATIONS
Taipei
 CHINESE TAIPEI