The Campaign

Through the big idea “Buy the whole world”, YHD.COM demonstrates its financial strength to Chinese people.

Execution

In the 8th anniversary of establishment, YHD.COM bought the billboard-size screen advertisement in New York Times Square, Tokyo Shibuya, Seoul Gwanghwamun, Beijing Pangu Tower and Shanghai Citi Tower from July 7th to July 13th with the slogan “We bring the world to you”, which effectively interacted with over ten millions people around the globe on the social media such as Wechat and Weibo.

By hot topic, Weibo tweets, Wechat and media release, this campaign has covered more than 49 million people with an online exposure that is over 23 million people.

The Situation

In the respect of brand awareness, YHD.com have gained significant brand exposure through the screen advertising, which covered more than 49 million people. What’s more, as a bold promotional stunt, the hot discussed slogan “We bring the world to you” have been reported by media representatives.

The Strategy

For those who go on a worldwide shopping spree, YHD have shown the world through the advertisements in flourishing district that all of your consuming needs for buying imported goods can be satisfied in YHD.COM only by one click.