The Campaign

Idea Museum of Corruption It is the first museum built to condemn shameful crooks. Artists were invited to create sculptures storytelling controversial corruption cases that were obvious yet have never been arbitrated until dates.

Execution

implementation : museum with 10 scluptures timeline 1 sept 15 - 30 nov. 15 placement : centralworld , bangkok art and cultural centre, digital gateway ekkamai scale : 1:1 , 1:10

tier 1 : The museum has made corruption issue a public agenda. More than 10 million people talked about this topic. tier 2: It appeared in top-tier TV, newspapers, and online community pages as well as foreign press. lifestyle magazines and sports websites felt the need to write about it. tier3 : Prime Minister and Ministers also gave the museum a visit. And This is a statement he made. "To put cases that are pending or yet have been put in justice process into the process. This is my committed duty." Afterwards 4 out of 10 cases presented at the museum have been put back in the justice process after a long idle while.

The Situation

we turn the hard content like corruption issue and corruption trick into the entertaining way by transforms it into sculptures and repackaging all the corruption content into the new form as museum to make a boring Content turn to a charming one. Museum brought corruption issue back on spot. people and authority visit this museum Afterwards 4 out of 10 cases presented at the museum have been put back in the justice process after a long idle while.

The Strategy

target : thai people who are interested in political issue. target media : newspaper and online/offline media about art, political pr planning : sent invitation to media and authority to visit the grand opening museum in the national anti-corruption day. that made media and authority hard to refuse approach : museum exhibition