The Campaign

In the amusement park , the playing music rollercoaster " Titan MAX " . We changed the music to "speed learning " that improve your English by just listening. we lead to the invention of the world's first attraction PR.

The Brief

Production costs are usually billions of yen of attraction . However, in fact, production costs are $ 0.00 of this entertainment attraction . This is covered in PR and SNS, the PR effect of 200 million yen . Those Article is exposed in a typical newspaper and TV program of Japan. The number of customers got 20 percent up from the previous year. It has succeeded to an increase in attracting customers .

Execution

5 May 2016 , collaboration " Space World " which is a roller coaster called " Titan MAX " and "speed learning " that has 2.5 million members of all the world. The world's first attraction also improve English conversation while riding a roller coaster , " speed learning Ride " was born .

This attraction is a hot topic in the PR. From " people know but don't want go amusement park " , we carried out to " people want to go." we make the mind change of the targets.

The Situation

It developed the world's first attraction , and it was spread by PR. It makes people think " I want to go ." It was created a behavior change that lead to the next garden .

The Strategy

By the invention of the "first of the interesting attraction in the world " we make people carry a foot to the amusement park without the budget , to win the PR. In addition, we make people think " let's go " when they knows the news .