The Campaign

Hyundai renamed from [Gas Charging] Station to [Health Charging]. The Gas Stations that the taxi drivers hardly need to go at least once a day. The time is quite short but, we decided to create a place for the exhausted drivers can charge their body and breathe some fresh air for 5 to 10 minutes which is efficiently useful. All in all, the drivers can charge their health during the worktime instead of making their individual schedule.

Execution

The Health Charging box was installed by circulation of the taxi cab to let the drivers easily come into LPG Charging Station. Its form of appearance is designed to shape of the battery icon to show where the charger is for the drivers. Additionally, the area, where the drivers work out, made by clean glasses to show other taxi drivers as well. The size of the health charging box is approximately 4 to 5 inches and, there are VIVENTE, medical examination program, and the fundamental sports equipment inside and their length is reduced. The drivers who visit here are 1. Health check, 2. Smart stretching, 3. Smart fitness can experience three of these steps in a short time in an efficient way. Also, the drivers can report their health change on the health card, and the professional trainer will teach them in more detail about it.

The Health Charging Box is currently locating in five huge cities including Seoul and approximately seven thousand drivers have visited in 2 month already. Besides, there is removable charging station to enlarge the service around the cities, which is [Health Charging Bus] for the drivers who cannot even visit to charging stations. This bus runs around the terminal, airport and any places where the drivers are. Therefore, Hyundai plans that they will build more health charging stations in most of the cities for the drivers’ health.

The Situation

Health Charging station project was to appeal to a wide range of drivers think they recognize health as much as for the HMC to create the safest cars in the car as a high technology company of road safety to the public. Health charging station project was to appeal the cognition to the public that Hyundai is tremendously thinking the drivers’ health for the road safety as the car company. Therefore, the positive perception of the company has improved, and the idea of intent of public safety from Hyundai has conveyed as well.

The Strategy

The idea of the driver’s healthcare from the car company and, the idea of the road and customer safety are directly related work. As Hyundai supplies 72% of the taxi vehicles, they cannot just overlook the drivers’ exhaustion and health problem. Therefore, they got the new plan to solve this problem. The car company built the charging station at the gas station spot for the drivers to approach there easier and faster, and the company invented a useful installation that busy taxi drivers can efficiently work out just a several minutes.