Title | GLASS SHEET |
Brand | EPSON SALES JAPAN CORPORATION |
Product / Service | MOVERIO |
Category | C04. Audience Targeting / Engagement Strategies |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
PR | INITIAL Tokyo, JAPAN |
PR 2 | CATCHBALL Tokyo, JAPAN |
Production | VARIOUS DIMENSIONS CO LTD Tokyo, JAPAN |
Production 2 | TAPE Tokyo, JAPAN |
Production 3 | STRIPES Tokyo, JAPAN |
Contributing | HOKKAIDO NIPPON HAM FIGHTERS, JAPAN |
Contributing 2 | EPSON SALES JAPAN Tokyo, JAPAN |
Contributing 3 | INFORMATION SERVICES INTERNATIONAL - DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
MASAYUKI INOUE | DENTSU INC. | Executive Creative Director |
YOSHIAKI SHIOTA | dentsu inc | Creative Director |
KOTA ENDO | SRTIPES inc. | Producer |
YUSUKE NAKAJIMA | SRTIPES inc. | Producer |
JUNICHIRO YASUI | Tape inc. | Art director |
SO SERIU | Information Services International-Dentsu, Ltd. | Technical Director |
SHINJI KINOSHITA | Information Services International-Dentsu, Ltd. | Technical Director |
ATSUSHI NISHIKAWA | Information Services International-Dentsu, Ltd. | Technical Director |
SHOGO USUI | Information Services International-Dentsu, Ltd. | Programmer |
NAHO INAMOTO | Information Services International-Dentsu, Ltd. | Programmer |
MINEO MASAHIRO | DENTSU INC. | Account Executive |
SATOSHI ANDO | DENTSU INC. | Account Executive |
TOSHIYUKI SAKAYANAGI | VARIOUS DIMENSIONS inc. | Event Producer |
MAKOTO KOBAYASHI | VARIOUS DIMENSIONS inc. | Event director |
FUYUKA ARITA | INITIAL inc. | Promoter |
SHO NISHINO | INITIAL inc. | Promoter |
TAKANORI KUBO | catchball Inc. | Promoter |
SHINTARO YAMANAKA | Qsyum! | Director |
HIROTATSU KOARAI | Qsyum! | Director |
TAKU SATO | Hokkaido Nippon-Ham Fighters | Account Coordinator |
The Hokkaido Nippon-Ham Fighters collaborated with EPSON to create the GLASS SHEET, a special sheet that allows Chinese-speaking visitors to enjoy the game wearing smart glasses displaying flash updates and player information translated into Chinese.
GLASS SHEET was used for the first time at a game played at the Sapporo Dome on September 22. The flash updates and player information translated into Chinese are transmitted to the smart glasses in real time through a wi-fi access point installed near the Sheet.
This news has created a buzz not only in Japan but in the Chinese-speaking world too, and has had a PR effect of more than $2.5 million. The news has sparked many inquiries from other baseball teams, stadiums and overseas tourist-targeting businesses wanting to implement the glasses themselves.
GLASS SHEET goes beyond being just a simultaneous translation sports games service that uses smart glasses; this is a scalable idea that brings a variety of people together to the same place and allows the simultaneous provision of information optimized for separate individuals with different cultures and languages in an entertainment where they enjoy watching a single event. The GLASS SHEET concept is an idea that indicates the expansion of the entertainment business in an era of diversity.
Providing smart glasses targets the Chinese-language flash update information at Chinese-speaking visitors only within the field of vision they use for watching the game and without affecting Japanese spectators who form the vast majority at the stadium. The GLASS SHEET was introduced at a game played on September 22 at the Sapporo Dome, and television, newspaper, web and other media were invited to report on it. To spread the news to the Chinese-speaking world as well as domestically, overseas media were actively approached and a PR strategy created to spread the news of the introduction of GLASS SHEET to the Chinese-speaking countries as well as within Japan.