Winners & Shortlists
Grand Prix
Gold
Silver
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Shortlist
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Title Brand Product / Service Entrant Company Location PR Location Award
A01 Fast Moving Consumer Goods
THE NAME CONFESSION
EZAKI GLICO
POCKY CHOCOLATE 		DENTSU INC. KANSAI Osaka JAPAN
BREWTROLEUM
DB BREWERIES
DB EXPORT 		COLENSO BBDO Auckland NEW ZEALAND SPARK PR & ACTIVATE
Auckland
 NEW ZEALAND
Bronze
THE NORTHERN WIND AND THE SUN
KIRIN BREWERY COMPANY
SUNNY NODOGOSHI BEER 		TYO Tokyo JAPAN
MR.SNIFF
LOTTE CO.
ACUO 		DENTSU INC. Tokyo JAPAN SUNNY SIDE UP
Tokyo
DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
I'M ONLY 50!
GLIDE ENTER PRIZE
FACE MASK 		DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
10 MINUTES NOODLE
NISSIN FOODS HOLDINGS CO.
DONBE 		DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
HYPER KICK LADY
JOHNSON COMPANY
KWI REFRESH SPRAY 		I&S BBDO Tokyo JAPAN
#NOTCOMINGSOON
LOUIS XIII
COGNAC / SPIRIT 		FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI
 CHINA
Short List
WORLD’S FIRST KAWAII MISO SOUP
MARUKOME
WORLD’S FIRST KAWAII MISO SOUP 		TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
DADS #SHARETHELOAD (CASE STUDY)
PROCTER & GAMBLE INDIA
ARIEL MATIC 		BBDO INDIA Mumbai INDIA
Silver
THE STING CHALLENGE
PEPSICO
STING 		BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN
Lahore
 PAKISTAN
REJOICE CSO 'CHIEF SMOOTH OFFICER" LAUNCH EVENT
PROCTER & GAMBLE CHINA
REJOICE RICH GLORIFIED CONDITIONER 		FLEISHMAN-HILLARD Beijing CHINA FLEISHMAN-HILLARD
Beijing
 CHINA
A.I. VS. HUMAN CREATIVE BATTLE
MONDELÉZ JAPAN
CLORETS MINT TAB 		MONDELEZ INTERNATIONAL Tokyo JAPAN
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE 		FORSMAN & BODENFORS Gothenburg SWEDEN BE ON
Copenhagen
 DENMARK
Silver
A02 Durable Consumer Goods
"GOLF IS OLD ? GOLF IS FUN" PING G-STADIUM
PING GOLF JAPAN
GOLF CLUBS 		DENTSU INC. Tokyo JAPAN
BECOMING PAPARAZZI
SAMSONITE
SAMSONITE RED 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
SAMSONITE
Seoul
 SOUTH KOREA
LOVE THERMO#WARMUPWITHLOVE
PANASONIC CORPORATION
AIR CONDITIONER 		DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
UNPACKING UNPACKED
SAMSUNG ELECTRONICS
SAMSUNG GALAXY S7 UNPACKED 		CHEIL WORLDWIDE Seoul SOUTH KOREA
+ MET PROJECT
TANIZAWA SEISAKUSHO
+ MET PROJECT (POT / LAMP) 		J. WALTER THOMPSON JAPAN Tokyo JAPAN J. WALTER THOMPSON JAPAN
Tokyo
 JAPAN
Silver
UT PICKS
UNIQLO
UT PICKS 		PARTY Tokyo JAPAN PARTY
Tokyo
DENTSU INC.
Tokyo
 JAPAN
TOUCHABLE INK
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK 		J. WALTER THOMPSON BANGKOK THAILAND J. WALTER THOMPSON BANGKOK
 THAILAND
Short List
PLAYSTATION
BLUEFOCUS
PS4 		BLUEFOCUS DIGITAL MARKETING AGENCY Beijing CHINA BLUEFOCUS DIGITAL MARKETING AGENCY
Beijing
 CHINA
A03 Cars & Automotive Products & Services
MINI SONATA
HYUNDAI MOTOR COMPANY
SONATA 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
PRIUS! PARTS CHARACTERS
TOYOTA
PRIUS 		DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO.
INTELLIGENT PARKING ASSIST 		TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO
Tokyo
KARTZ MEDIA WORKS
Tokyo
 JAPAN
Short List
OLA BOAT
OLA - ANI TECHNOLOGIES
OLA BOAT 		HAPPY CREATIVE SERVICES Bangalore INDIA
KIDS MOTOR SHOW
HYUNDAI MOTORS
CAR 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
STEP FORWARD
LEXUS AUSTRALIA
RX 		M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI
Sydney
 AUSTRALIA
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID 		ASATSU-DK Tokyo JAPAN
Silver
#KNOCK KNOCK CATS PROJECT
NISSAN MOTOR CO.
CORPORATE INITIATIVE 		TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO
Tokyo
 JAPAN
Short List
THE NATION'S BIKE
BAJAJ AUTOMOBILES
BAJAJ V 		LEO BURNETT INDIA Mumbai INDIA

Gold Spike
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
GLASS SHEET
EPSON SALES JAPAN CORPORATION
MOVERIO 		DENTSU INC. Tokyo JAPAN INITIAL
Tokyo
CATCHBALL
Tokyo
 JAPAN
FRENCH-SOUNDING JAPANESE
KOBAYASHI CITY
CITY PROMOTION 		DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
GATA BATTLE
SAGA CITY
CITY PROMOTION 		GEOMETRY GLOBAL Tokyo JAPAN GEOMETRY GLOBAL
Tokyo
 JAPAN
FAST FOOD AID
DOHTONBORI
ORGANIC FOOD 		TYO INC Tokyo JAPAN MATERIAL
Tokyo
 JAPAN
Bronze
FINGER LICKING GOOD
BIRDLAND (HONG KONG)
KFC 		OGILVY & MATHER GROUP HONG KONG HONG KONG
Silver
DELICIOUS SUPPLEMENT
EAST JAPAN RAILWAY COMPANY + YOKOHAMA STATION BUILDING
PACKED MEAL PRESCLIPTION 		BEACON/LEO BURNETT Tokyo JAPAN MATERIAL
Tokyo
 JAPAN
PAD THAI
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND 		THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
GENIUS TABLE IN KYOTO
KYOTO UNIVERSITY
GENIUS TABLE IN KYOTO 		DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
THE AUDITION
MELCO CROWN ENTERTAINMENT
INTEGRATED CASINO RESORTS 		FLEISHMAN HILLARD Hong Kong HONG KONG FLEISHMAN HILLARD
Hong Kong
STRATEGIC PUBLIC RELATIONS GROUP
Hong Kong
 HONG KONG
REUNITING MEMORIES FROM 1947
OLX
OLX 		LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA
Mumbai
 INDIA
Silver
MAKE YOUR MAD AD
OLX
OLX 		LEO BURNETT INDIA Mumbai INDIA
JETSTAR GOES SINGLISH, LAH!
JETSTAR ASIA
JETSTAR ASIA 		AKA ASIA Singapore SINGAPORE AKA ASIA
Singapore
 SINGAPORE
Bronze
HOW WE TURNED FISHING BOATS INTO LEARNING BOATS
PHILIPPINE AIRLINES
PHILIPPINE AIRLINE FLIGHTS 		OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
CHANGING ROOM
C&A
C&A 		BEIJING DENTSU ADVERTISING Beijing CHINA BEIJING DENTSU ADVERTISING
Beijing
 CHINA
A05 Media & Publications
HEALING EXAM
EBS
EBS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
MEOWSIC VIDEO
UNIVERSAL MUSIC JAPAN
SHINEE 		DENTSU INC. Tokyo JAPAN
AFTERLIFE
CEYLON NEWSPAPER
CEYLON NEWSPAPAERS - CEYLON TODAY NATIONAL NEWSPAPER 		TBWA\SRI LANKA Colombo SRI LANKA TBWA\SRI LANKA
Colombo
 SRI LANKA
IGNITING A MOVEMENT OF CHANGE AND HOPE
DAUGHTERS OF MOTHER INDIA
DOCUMENTARY FILM 		WEBER SHANDWICK New York USA WEBER SHANDWICK
Mumbai
 INDIA