Winners & Shortlists
Winners
Winners & Shortlists
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Creative Effectiveness
Design
Digital
Digital Craft
Direct
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Film
Film Craft
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Media
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Search
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Winners
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Download Shortlist PDF
Download Winners PDF
Title
Brand
Product / Service
Entrant Company
Location
PR
Location
Award
A01 Fast Moving Consumer Goods
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE
FORSMAN & BODENFORS Gothenburg
SWEDEN
BE ON
Copenhagen
DENMARK
Silver
DADS #SHARETHELOAD (CASE STUDY)
PROCTER & GAMBLE INDIA
ARIEL MATIC
BBDO INDIA Mumbai
INDIA
Silver
#NOTCOMINGSOON
LOUIS XIII
COGNAC / SPIRIT
FRED & FARID SHANGHAI
CHINA
FRED & FARID SHANGHAI
CHINA
Short List
BREWTROLEUM
DB BREWERIES
DB EXPORT
COLENSO BBDO Auckland
NEW ZEALAND
SPARK PR & ACTIVATE
Auckland
NEW ZEALAND
Bronze
A02 Durable Consumer Goods
TOUCHABLE INK
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK
J. WALTER THOMPSON BANGKOK
THAILAND
J. WALTER THOMPSON BANGKOK
THAILAND
Short List
+ MET PROJECT
TANIZAWA SEISAKUSHO
+ MET PROJECT (POT / LAMP)
J. WALTER THOMPSON JAPAN Tokyo
JAPAN
J. WALTER THOMPSON JAPAN
Tokyo
JAPAN
Silver
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Bronze
A03 Cars & Automotive Products & Services
THE NATION'S BIKE
BAJAJ AUTOMOBILES
BAJAJ V
LEO BURNETT INDIA Mumbai
INDIA
Gold Spike
#KNOCK KNOCK CATS PROJECT
NISSAN MOTOR CO.
CORPORATE INITIATIVE
TBWA\HAKUHODO Tokyo
JAPAN
TBWA\HAKUHODO
Tokyo
JAPAN
Short List
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID
ASATSU-DK Tokyo
JAPAN
Silver
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO.
INTELLIGENT PARKING ASSIST
TBWA\HAKUHODO Tokyo
JAPAN
TBWA\HAKUHODO
Tokyo
KARTZ MEDIA WORKS
Tokyo
JAPAN
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
JETSTAR GOES SINGLISH, LAH!
JETSTAR ASIA
JETSTAR ASIA
AKA ASIA Singapore
SINGAPORE
AKA ASIA
Singapore
SINGAPORE
Bronze
REUNITING MEMORIES FROM 1947
OLX
OLX
LEO BURNETT INDIA Mumbai
INDIA
LEO BURNETT INDIA
Mumbai
INDIA
Silver
FINGER LICKING GOOD
BIRDLAND (HONG KONG)
KFC
OGILVY & MATHER GROUP HONG KONG
HONG KONG
Silver
FAST FOOD AID
DOHTONBORI
ORGANIC FOOD
TYO INC Tokyo
JAPAN
MATERIAL
Tokyo
JAPAN
Bronze
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
EARN QANTAS POINTS WALKIN' LIKE CHRISTOPHER WALKEN
QANTAS
QANTAS ASSURE HEALTH INSURANCE
WITH COLLECTIVE Sydney
AUSTRALIA
Short List
A07 Charities, Public Health & Safety, Public Awareness Messages
BEAUTY TIPS BY RESHMA
MAKE LOVE NOT SCARS
ACID ATTACK
OGILVY & MATHER MUMBAI
INDIA
Gold Spike
A TABLE TO END HUNGER
THE HUNGER PROJECT
THE HUNGER PROJECT
McCANN SYDNEY
AUSTRALIA
DEC PR
Sydney
AUSTRALIA
Short List
REWORD
HEADSPACE
REWORD
LEO BURNETT MELBOURNE
AUSTRALIA
INSIDEOUT
Crows Nest
AUSTRALIA
Short List
THE UGLY XMAS RASHIE
CANCER COUNCIL QUEENSLAND
THE UGLY XMAS RASHIE
RUMBLE CREATIVE & MEDIA Brisbane
AUSTRALIA
RUMBLE CREATIVE & MEDIA
Brisbane
AUSTRALIA
Gold Spike
POCKET WITH LOVE
XIHAN ACTION /TENCENT
QIANG EMBROIDERY PROTECTION
PUBLICIS GUANGZHOU
CHINA
PUBLICIS GUANGZHOU
CHINA
Bronze
THE LAST WORD
WWF HK
SAVING THE AFRICAN ELEPHANT
GEOMETRY GLOBAL Hong Kong
HONG KONG
OGILVY PUBLIC RELATIONS
Hong Kong
HONG KONG
Silver
THE LAST WISH
SAMSUNG
CORPORATE BRAND
CHEIL WORLDWIDE Seoul
SOUTH KOREA
CHEIL WORLDWIDE
Seoul
SOUTH KOREA
Short List
B01 Corporate Communication & Reputation Management
REUNITING MEMORIES FROM 1947
OLX
OLX
LEO BURNETT INDIA Mumbai
INDIA
LEO BURNETT INDIA
Mumbai
INDIA
Short List
B02 Public Affairs & Lobbying
CHAMKI – THE GIRL FROM THE FUTURE
UNILEVER (LIFEBUOY)
LIFEBUOY HAND WASH
MULLENLOWE SINGAPORE
SINGAPORE
MULLENLOWE SINGAPORE
SINGAPORE
Grand Prix
VOTE NO TO STUPID
KEEP FUTURE ON TRACK (LOCAL CITIZEN’S GROUP)
PUBLIC AWARENESS
ASATSU-DK Tokyo
JAPAN
VECTOR GROUP
Tokyo
JAPAN
Bronze
THE LAST WORD
WWF HK
SAVING THE AFRICAN ELEPHANT
GEOMETRY GLOBAL Hong Kong
HONG KONG
OGILVY PUBLIC RELATIONS
Hong Kong
HONG KONG
Silver
B04 Business Citizenship / Corporate Responsibility & Environmental
#MYFUTUREISMINETOSAVE
FAR EASTONE TELECOMMUNICATIONS
TELECOMMUNICATIONS
OGILVY & MATHER Taipei
CHINESE TAIPEI
Short List
MESSAGE FROM SUGARCANE
MITR PHOL GROUP
ETHANOL BUSINESS
CJ WORX Bangkok
THAILAND
Bronze
TOUCHABLE INK
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK
J. WALTER THOMPSON BANGKOK
THAILAND
J. WALTER THOMPSON BANGKOK
THAILAND
Silver
B05 Internal Communications & Employee Engagement
TROUBLEMAKERS
SAPIENTNITRO
SAPIENTNITRO
SAPIENTNITRO Bangalore
INDIA
Bronze
B06 Media Relations
UNLIMITED
WESTERN SYDNEY UNIVERSITY
UNIVERSITY (HIGHER EDUCATION)
RED AGENCY Sydney
AUSTRALIA
RED AGENCY
Sydney
AUSTRALIA
Short List
B07 Events & Stunts
JETSTAR GOES SINGLISH, LAH!
JETSTAR ASIA
JETSTAR ASIA
AKA ASIA Singapore
SINGAPORE
AKA ASIA
Singapore
SINGAPORE
Short List
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID
ASATSU-DK Tokyo
JAPAN
Bronze
FINGER LICKING GOOD
BIRDLAND (HONG KONG)
KFC
OGILVY & MATHER GROUP HONG KONG
HONG KONG
Short List
TIGER TRADING CO.
HEINEKEN ASIA PACIFIC / TIGER BEER
TIGER BEER
MARCEL SYDNEY Walsh Bay
AUSTRALIA
CARE OF CHAN
New York
USA
Short List
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland
NEW ZEALAND
Y&R NZ
Auckland
NEW ZEALAND
Gold Spike
B08 Live Shows / Concerts / Festivals
UNPACKING UNPACKED
SAMSUNG ELECTRONICS
SAMSUNG GALAXY S7 UNPACKED
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Short List
B09 Celebrity Endorsement
A GIANT'S STORY
AMBUJA
AMBUJA CEMENT
PUBLICIS INDIA Mumbai
INDIA
Gold Spike
B10 Sponsorship & Partnership
A TABLE TO END HUNGER
THE HUNGER PROJECT
THE HUNGER PROJECT
McCANN SYDNEY
AUSTRALIA
DEC PR
Sydney
AUSTRALIA
Short List
#AIRLINEWAGER
AIR NEW ZEALAND & QANTAS
AIR NEW ZEALAND & QANTAS
HOST SYDNEY Sydney
AUSTRALIA
Gold Spike
B11 Launch / Re-launch
THE NATION'S BIKE
BAJAJ AUTOMOBILES
BAJAJ V
LEO BURNETT INDIA Mumbai
INDIA
Gold Spike
PRIUS! PARTS CHARACTERS
TOYOTA
PRIUS
DENTSU INC. Tokyo
JAPAN
DENTSU INC.
Tokyo
JAPAN
Short List
B12 Brand Voice & Strategic Storytelling
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE
FORSMAN & BODENFORS Gothenburg
SWEDEN
BE ON
Copenhagen
DENMARK
Silver
OPEN ROAD PROJECT
TOYOTA
TOYOTA I-ROAD
DENTSU INC. Tokyo
JAPAN
DENTSU INC.
Tokyo
JAPAN
Short List
I'M ONLY 50!
GLIDE ENTER PRIZE
FACE MASK
DENTSU PUBLIC RELATIONS Tokyo
JAPAN
DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Short List
B13 Content Led Engagement & Marketing
LET’S STAND TOGETHER AGAINST VIRAL OUTBREAKS
NATIONAL SECURITY COORDINATION SECRETARIAT
GOVERNMENT
OGILVY PUBLIC RELATIONS WORLDWIDE Singapore
SINGAPORE
OGILVY PUBLIC RELATIONS WORLDWIDE
Singapore
SINGAPORE
Short List
SECOND LIFE TOYS
GREEN RIBBON PROJECT COMMITTEE
ORGAN TRANSPLANT
DENTSU INC. Tokyo
JAPAN
DENTSU INC.
Tokyo
DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Bronze
HIGH SPEED SUSHI-GO- ROUND QUIZ
VISA WORLDWIDE.
VISA CARD
BBDO JAPAN Tokyo
JAPAN
Short List
C01 Use of Digital in a PR campaign
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL
WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland
NEW ZEALAND
COLENSO BBDO
Auckland
NEW ZEALAND
Gold Spike
C02 Use of Social in a PR campaign
GULPIHAN SA 7 ELEVEN
PHILIPPINE SEVEN CORPORATION
GULP DRINKS
MULLENLOWE PHILIPPINES Makati City
THE PHILIPPINES
GRUPO AGATEP
Manila
THE PHILIPPINES
Silver
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT
TENCENT CHARITY PLATFORM
TENCENT Shenzhen
CHINA
TENCENT
Shenzhen
CHINA
Short List
C03 Social Community Building & Management
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI
CHINA
Short List
C04 Audience Targeting / Engagement Strategies
FREE PUPPIES FOREVER
VISION AUSTRALIA
SEEING EYE DOGS
McCANN MELBOURNE
AUSTRALIA
McCANN MELBOURNE
AUSTRALIA
Silver
C05 Influencer Communication & Social Amplification
MADE BY ME
WOMEN IN ENGINEERING
WOMEN IN ENGINEERING
TBWA\SYDNEY
AUSTRALIA
FLEISHMAN-HILLARD SYDNEY
AUSTRALIA
Short List
NAIL BITING FOR RHINOS
WILDAID
WILDAID
OGILVY & MATHER BEIJING
CHINA
OGILVY & MATHER BEIJING
CHINA
Silver
C07 Co-Creation & User Generated Content
REWORD
HEADSPACE
REWORD
LEO BURNETT MELBOURNE
AUSTRALIA
INSIDEOUT
Crows Nest
AUSTRALIA
Silver
NAIL BITING FOR RHINOS
WILDAID
WILDAID
OGILVY & MATHER BEIJING
CHINA
OGILVY & MATHER BEIJING
CHINA
Bronze
C09 Use of New Technology
REWORD
HEADSPACE
REWORD
LEO BURNETT MELBOURNE
AUSTRALIA
INSIDEOUT
Crows Nest
AUSTRALIA
Silver
MR.SNIFF
LOTTE CO.
ACUO
DENTSU INC. Tokyo
JAPAN
SUNNY SIDE UP
Tokyo
DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Bronze
D01 Integrated Campaign led by PR
THE NATION'S BIKE
BAJAJ AUTOMOBILES
BAJAJ V
LEO BURNETT INDIA Mumbai
INDIA
Gold Spike
D02 Costs / Creative Performance PR Campaign
POCKET WITH LOVE
XIHAN ACTION /TENCENT
QIANG EMBROIDERY PROTECTION
PUBLICIS GUANGZHOU
CHINA
PUBLICIS GUANGZHOU
CHINA
Short List
A01 Fast Moving Consumer Goods
MARRIAGE MARKET TAKEOVER
SK-II / SKINCARE
FORSMAN & BODENFORS Gothenburg
SWEDEN
BE ON
Copenhagen
DENMARK
Silver
DADS #SHARETHELOAD (CASE STUDY)
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai
INDIA
Silver
#NOTCOMINGSOON
LOUIS XIII / COGNAC / SPIRIT
FRED & FARID SHANGHAI
CHINA
FRED & FARID SHANGHAI
CHINA
Short List
BREWTROLEUM
DB BREWERIES / DB EXPORT
COLENSO BBDO Auckland
NEW ZEALAND
SPARK PR & ACTIVATE
Auckland
NEW ZEALAND
Bronze
A02 Durable Consumer Goods
TOUCHABLE INK
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND / TOUCHABLE INK
J. WALTER THOMPSON BANGKOK
THAILAND
J. WALTER THOMPSON BANGKOK
THAILAND
Short List
+ MET PROJECT
TANIZAWA SEISAKUSHO / + MET PROJECT (POT / LAMP)
J. WALTER THOMPSON JAPAN Tokyo
JAPAN
J. WALTER THOMPSON JAPAN
Tokyo
JAPAN
Silver
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Bronze
A03 Cars & Automotive Products & Services
THE NATION'S BIKE
BAJAJ AUTOMOBILES / BAJAJ V
LEO BURNETT INDIA Mumbai
INDIA
Gold Spike
#KNOCK KNOCK CATS PROJECT
NISSAN MOTOR CO. / CORPORATE INITIATIVE
TBWA\HAKUHODO Tokyo
JAPAN
TBWA\HAKUHODO
Tokyo
JAPAN
Short List
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION / TOYOTA HYBRID
ASATSU-DK Tokyo
JAPAN
Silver
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO. / INTELLIGENT PARKING ASSIST
TBWA\HAKUHODO Tokyo
JAPAN
TBWA\HAKUHODO
Tokyo
KARTZ MEDIA WORKS
Tokyo
JAPAN
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
JETSTAR GOES SINGLISH, LAH!
JETSTAR ASIA / JETSTAR ASIA
AKA ASIA Singapore
SINGAPORE
AKA ASIA
Singapore
SINGAPORE
Bronze
REUNITING MEMORIES FROM 1947
OLX / OLX
LEO BURNETT INDIA Mumbai
INDIA
LEO BURNETT INDIA
Mumbai
INDIA
Silver
FINGER LICKING GOOD
BIRDLAND (HONG KONG) / KFC
OGILVY & MATHER GROUP HONG KONG
HONG KONG
Silver
FAST FOOD AID
DOHTONBORI / ORGANIC FOOD
TYO INC Tokyo
JAPAN
MATERIAL
Tokyo
JAPAN
Bronze
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
EARN QANTAS POINTS WALKIN' LIKE CHRISTOPHER WALKEN
QANTAS / QANTAS ASSURE HEALTH INSURANCE
WITH COLLECTIVE Sydney
AUSTRALIA
Short List
A07 Charities, Public Health & Safety, Public Awareness Messages
BEAUTY TIPS BY RESHMA
MAKE LOVE NOT SCARS / ACID ATTACK
OGILVY & MATHER MUMBAI
INDIA
Gold Spike
A TABLE TO END HUNGER
THE HUNGER PROJECT / THE HUNGER PROJECT
McCANN SYDNEY
AUSTRALIA
DEC PR
Sydney
AUSTRALIA
Short List
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE
AUSTRALIA
INSIDEOUT
Crows Nest
AUSTRALIA
Short List
THE UGLY XMAS RASHIE
CANCER COUNCIL QUEENSLAND / THE UGLY XMAS RASHIE
RUMBLE CREATIVE & MEDIA Brisbane
AUSTRALIA
RUMBLE CREATIVE & MEDIA
Brisbane
AUSTRALIA
Gold Spike
POCKET WITH LOVE
XIHAN ACTION /TENCENT / QIANG EMBROIDERY PROTECTION
PUBLICIS GUANGZHOU
CHINA
PUBLICIS GUANGZHOU
CHINA
Bronze
THE LAST WORD
WWF HK / SAVING THE AFRICAN ELEPHANT
GEOMETRY GLOBAL Hong Kong
HONG KONG
OGILVY PUBLIC RELATIONS
Hong Kong
HONG KONG
Silver
THE LAST WISH
SAMSUNG / CORPORATE BRAND
CHEIL WORLDWIDE Seoul
SOUTH KOREA
CHEIL WORLDWIDE
Seoul
SOUTH KOREA
Short List
B01 Corporate Communication & Reputation Management
REUNITING MEMORIES FROM 1947
OLX / OLX
LEO BURNETT INDIA Mumbai
INDIA
LEO BURNETT INDIA
Mumbai
INDIA
Short List
B02 Public Affairs & Lobbying
CHAMKI – THE GIRL FROM THE FUTURE
UNILEVER (LIFEBUOY) / LIFEBUOY HAND WASH
MULLENLOWE SINGAPORE
SINGAPORE
MULLENLOWE SINGAPORE
SINGAPORE
Grand Prix
VOTE NO TO STUPID
KEEP FUTURE ON TRACK (LOCAL CITIZEN’S GROUP) / PUBLIC AWARENESS
ASATSU-DK Tokyo
JAPAN
VECTOR GROUP
Tokyo
JAPAN
Bronze
THE LAST WORD
WWF HK / SAVING THE AFRICAN ELEPHANT
GEOMETRY GLOBAL Hong Kong
HONG KONG
OGILVY PUBLIC RELATIONS
Hong Kong
HONG KONG
Silver
B04 Business Citizenship / Corporate Responsibility & Environmental
#MYFUTUREISMINETOSAVE
FAR EASTONE TELECOMMUNICATIONS / TELECOMMUNICATIONS
OGILVY & MATHER Taipei
CHINESE TAIPEI
Short List
MESSAGE FROM SUGARCANE
MITR PHOL GROUP / ETHANOL BUSINESS
CJ WORX Bangkok
THAILAND
Bronze
TOUCHABLE INK
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND / TOUCHABLE INK
J. WALTER THOMPSON BANGKOK
THAILAND
J. WALTER THOMPSON BANGKOK
THAILAND
Silver
B05 Internal Communications & Employee Engagement
TROUBLEMAKERS
SAPIENTNITRO / SAPIENTNITRO
SAPIENTNITRO Bangalore
INDIA
Bronze
B06 Media Relations
UNLIMITED
WESTERN SYDNEY UNIVERSITY / UNIVERSITY (HIGHER EDUCATION)
RED AGENCY Sydney
AUSTRALIA
RED AGENCY
Sydney
AUSTRALIA
Short List
B07 Events & Stunts
JETSTAR GOES SINGLISH, LAH!
JETSTAR ASIA / JETSTAR ASIA
AKA ASIA Singapore
SINGAPORE
AKA ASIA
Singapore
SINGAPORE
Short List
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION / TOYOTA HYBRID
ASATSU-DK Tokyo
JAPAN
Bronze
FINGER LICKING GOOD
BIRDLAND (HONG KONG) / KFC
OGILVY & MATHER GROUP HONG KONG
HONG KONG
Short List
TIGER TRADING CO.
HEINEKEN ASIA PACIFIC / TIGER BEER / TIGER BEER
MARCEL SYDNEY Walsh Bay
AUSTRALIA
CARE OF CHAN
New York
USA
Short List
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland
NEW ZEALAND
Y&R NZ
Auckland
NEW ZEALAND
Gold Spike
B08 Live Shows / Concerts / Festivals
UNPACKING UNPACKED
SAMSUNG ELECTRONICS / SAMSUNG GALAXY S7 UNPACKED
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Short List
B09 Celebrity Endorsement
A GIANT'S STORY
AMBUJA / AMBUJA CEMENT
PUBLICIS INDIA Mumbai
INDIA
Gold Spike
B10 Sponsorship & Partnership
A TABLE TO END HUNGER
THE HUNGER PROJECT / THE HUNGER PROJECT
McCANN SYDNEY
AUSTRALIA
DEC PR
Sydney
AUSTRALIA
Short List
#AIRLINEWAGER
AIR NEW ZEALAND & QANTAS / AIR NEW ZEALAND & QANTAS
HOST SYDNEY Sydney
AUSTRALIA
Gold Spike
B11 Launch / Re-launch
THE NATION'S BIKE
BAJAJ AUTOMOBILES / BAJAJ V
LEO BURNETT INDIA Mumbai
INDIA
Gold Spike
PRIUS! PARTS CHARACTERS
TOYOTA / PRIUS
DENTSU INC. Tokyo
JAPAN
DENTSU INC.
Tokyo
JAPAN
Short List
B12 Brand Voice & Strategic Storytelling
MARRIAGE MARKET TAKEOVER
SK-II / SKINCARE
FORSMAN & BODENFORS Gothenburg
SWEDEN
BE ON
Copenhagen
DENMARK
Silver
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo
JAPAN
DENTSU INC.
Tokyo
JAPAN
Short List
I'M ONLY 50!
GLIDE ENTER PRIZE / FACE MASK
DENTSU PUBLIC RELATIONS Tokyo
JAPAN
DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Short List
B13 Content Led Engagement & Marketing
LET’S STAND TOGETHER AGAINST VIRAL OUTBREAKS
NATIONAL SECURITY COORDINATION SECRETARIAT / GOVERNMENT
OGILVY PUBLIC RELATIONS WORLDWIDE Singapore
SINGAPORE
OGILVY PUBLIC RELATIONS WORLDWIDE
Singapore
SINGAPORE
Short List
SECOND LIFE TOYS
GREEN RIBBON PROJECT COMMITTEE / ORGAN TRANSPLANT
DENTSU INC. Tokyo
JAPAN
DENTSU INC.
Tokyo
DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Bronze
HIGH SPEED SUSHI-GO- ROUND QUIZ
VISA WORLDWIDE. / VISA CARD
BBDO JAPAN Tokyo
JAPAN
Short List
C01 Use of Digital in a PR campaign
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL / WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland
NEW ZEALAND
COLENSO BBDO
Auckland
NEW ZEALAND
Gold Spike
C02 Use of Social in a PR campaign
GULPIHAN SA 7 ELEVEN
PHILIPPINE SEVEN CORPORATION / GULP DRINKS
MULLENLOWE PHILIPPINES Makati City
THE PHILIPPINES
GRUPO AGATEP
Manila
THE PHILIPPINES
Silver
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT / TENCENT CHARITY PLATFORM
TENCENT Shenzhen
CHINA
TENCENT
Shenzhen
CHINA
Short List
C03 Social Community Building & Management
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING / CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI
CHINA
Short List
C04 Audience Targeting / Engagement Strategies
FREE PUPPIES FOREVER
VISION AUSTRALIA / SEEING EYE DOGS
McCANN MELBOURNE
AUSTRALIA
McCANN MELBOURNE
AUSTRALIA
Silver
C05 Influencer Communication & Social Amplification
MADE BY ME
WOMEN IN ENGINEERING / WOMEN IN ENGINEERING
TBWA\SYDNEY
AUSTRALIA
FLEISHMAN-HILLARD SYDNEY
AUSTRALIA
Short List
NAIL BITING FOR RHINOS
WILDAID / WILDAID
OGILVY & MATHER BEIJING
CHINA
OGILVY & MATHER BEIJING
CHINA
Silver
C07 Co-Creation & User Generated Content
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE
AUSTRALIA
INSIDEOUT
Crows Nest
AUSTRALIA
Silver
NAIL BITING FOR RHINOS
WILDAID / WILDAID
OGILVY & MATHER BEIJING
CHINA
OGILVY & MATHER BEIJING
CHINA
Bronze
C09 Use of New Technology
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE
AUSTRALIA
INSIDEOUT
Crows Nest
AUSTRALIA
Silver
MR.SNIFF
LOTTE CO. / ACUO
DENTSU INC. Tokyo
JAPAN
SUNNY SIDE UP
Tokyo
DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Bronze
D01 Integrated Campaign led by PR
THE NATION'S BIKE
BAJAJ AUTOMOBILES / BAJAJ V
LEO BURNETT INDIA Mumbai
INDIA
Gold Spike
D02 Costs / Creative Performance PR Campaign
POCKET WITH LOVE
XIHAN ACTION /TENCENT / QIANG EMBROIDERY PROTECTION
PUBLICIS GUANGZHOU
CHINA
PUBLICIS GUANGZHOU
CHINA
Short List
Download Shortlist PDF
Download Winners PDF