Title Brand Product / Service Entrant Company Location PR Location Award
A01 Fast Moving Consumer Goods
BREWTROLEUM
DB BREWERIES
DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND SPARK PR & ACTIVATE Auckland NEW ZEALAND
Bronze
#NOTCOMINGSOON
LOUIS XIII
COGNAC / SPIRIT
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Short List
DADS #SHARETHELOAD (CASE STUDY)
PROCTER & GAMBLE INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA
Silver
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN BE ON Copenhagen DENMARK
Silver
A02 Durable Consumer Goods
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
+ MET PROJECT
TANIZAWA SEISAKUSHO
+ MET PROJECT (POT / LAMP)
J. WALTER THOMPSON JAPAN Tokyo JAPAN J. WALTER THOMPSON JAPAN Tokyo JAPAN
Silver
TOUCHABLE INK
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK
J. WALTER THOMPSON BANGKOK THAILAND J. WALTER THOMPSON BANGKOK THAILAND
Short List
A03 Cars & Automotive Products & Services
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO.
INTELLIGENT PARKING ASSIST
TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo JAPAN
Short List
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID
ASATSU-DK Tokyo JAPAN
Silver
#KNOCK KNOCK CATS PROJECT
NISSAN MOTOR CO.
CORPORATE INITIATIVE
TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo JAPAN
Short List
THE NATION'S BIKE
BAJAJ AUTOMOBILES
BAJAJ V
LEO BURNETT INDIA Mumbai INDIA
Gold
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
FAST FOOD AID
DOHTONBORI
ORGANIC FOOD
TYO INC Tokyo JAPAN MATERIAL Tokyo JAPAN
Bronze
FINGER LICKING GOOD
BIRDLAND (HONG KONG)
KFC
OGILVY & MATHER GROUP HONG KONG HONG KONG
Silver
REUNITING MEMORIES FROM 1947
OLX
OLX
LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA Mumbai INDIA
Silver
JETSTAR GOES SINGLISH, LAH!
JETSTAR ASIA
JETSTAR ASIA
AKA ASIA Singapore SINGAPORE AKA ASIA Singapore SINGAPORE
Bronze
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
EARN QANTAS POINTS WALKIN' LIKE CHRISTOPHER WALKEN
QANTAS
QANTAS ASSURE HEALTH INSURANCE
WITH COLLECTIVE Sydney AUSTRALIA
Short List
A07 Charities, Public Health & Safety, Public Awareness Messages
THE LAST WISH
SAMSUNG
CORPORATE BRAND
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE LAST WORD
WWF HK
SAVING THE AFRICAN ELEPHANT
GEOMETRY GLOBAL Hong Kong HONG KONG OGILVY PUBLIC RELATIONS Hong Kong HONG KONG
Silver
POCKET WITH LOVE
XIHAN ACTION /TENCENT
QIANG EMBROIDERY PROTECTION
PUBLICIS GUANGZHOU CHINA PUBLICIS GUANGZHOU CHINA
Bronze
THE UGLY XMAS RASHIE
CANCER COUNCIL QUEENSLAND
THE UGLY XMAS RASHIE
RUMBLE CREATIVE & MEDIA Brisbane AUSTRALIA RUMBLE CREATIVE & MEDIA Brisbane AUSTRALIA
Gold
REWORD
HEADSPACE
REWORD
LEO BURNETT MELBOURNE AUSTRALIA INSIDEOUT Crows Nest AUSTRALIA
Short List
A TABLE TO END HUNGER
THE HUNGER PROJECT
THE HUNGER PROJECT
McCANN SYDNEY AUSTRALIA DEC PR Sydney AUSTRALIA
Short List
BEAUTY TIPS BY RESHMA
MAKE LOVE NOT SCARS
ACID ATTACK
OGILVY & MATHER MUMBAI INDIA
Gold
B01 Corporate Communication & Reputation Management
REUNITING MEMORIES FROM 1947
OLX
OLX
LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA Mumbai INDIA
Short List
B02 Public Affairs & Lobbying
THE LAST WORD
WWF HK
SAVING THE AFRICAN ELEPHANT
GEOMETRY GLOBAL Hong Kong HONG KONG OGILVY PUBLIC RELATIONS Hong Kong HONG KONG
Silver
VOTE NO TO STUPID
KEEP FUTURE ON TRACK (LOCAL CITIZEN’S GROUP)
PUBLIC AWARENESS
ASATSU-DK Tokyo JAPAN VECTOR GROUP Tokyo JAPAN
Bronze
CHAMKI – THE GIRL FROM THE FUTURE
UNILEVER (LIFEBUOY)
LIFEBUOY HAND WASH
MULLENLOWE SINGAPORE SINGAPORE MULLENLOWE SINGAPORE SINGAPORE
Grand Prix
B04 Business Citizenship / Corporate Responsibility & Environmental
TOUCHABLE INK
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK
J. WALTER THOMPSON BANGKOK THAILAND J. WALTER THOMPSON BANGKOK THAILAND
Silver
MESSAGE FROM SUGARCANE
MITR PHOL GROUP
ETHANOL BUSINESS
CJ WORX Bangkok THAILAND
Bronze
#MYFUTUREISMINETOSAVE
FAR EASTONE TELECOMMUNICATIONS
TELECOMMUNICATIONS
OGILVY & MATHER Taipei CHINESE TAIPEI
Short List
B05 Internal Communications & Employee Engagement
TROUBLEMAKERS
SAPIENTNITRO
SAPIENTNITRO
SAPIENTNITRO Bangalore INDIA
Bronze
B06 Media Relations
UNLIMITED
WESTERN SYDNEY UNIVERSITY
UNIVERSITY (HIGHER EDUCATION)
RED AGENCY Sydney AUSTRALIA RED AGENCY Sydney AUSTRALIA
Short List
B07 Events & Stunts
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland NEW ZEALAND
Gold
TIGER TRADING CO.
HEINEKEN ASIA PACIFIC / TIGER BEER
TIGER BEER
MARCEL SYDNEY Walsh Bay AUSTRALIA CARE OF CHAN New York USA
Short List
FINGER LICKING GOOD
BIRDLAND (HONG KONG)
KFC
OGILVY & MATHER GROUP HONG KONG HONG KONG
Short List
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID
ASATSU-DK Tokyo JAPAN
Bronze
JETSTAR GOES SINGLISH, LAH!
JETSTAR ASIA
JETSTAR ASIA
AKA ASIA Singapore SINGAPORE AKA ASIA Singapore SINGAPORE
Short List
B08 Live Shows / Concerts / Festivals
UNPACKING UNPACKED
SAMSUNG ELECTRONICS
SAMSUNG GALAXY S7 UNPACKED
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
B09 Celebrity Endorsement
A GIANT'S STORY
AMBUJA
AMBUJA CEMENT
PUBLICIS INDIA Mumbai INDIA
Gold
B10 Sponsorship & Partnership
#AIRLINEWAGER
AIR NEW ZEALAND & QANTAS
AIR NEW ZEALAND & QANTAS
HOST SYDNEY Sydney AUSTRALIA
Gold
A TABLE TO END HUNGER
THE HUNGER PROJECT
THE HUNGER PROJECT
McCANN SYDNEY AUSTRALIA DEC PR Sydney AUSTRALIA
Short List
B11 Launch / Re-launch
PRIUS! PARTS CHARACTERS
TOYOTA
PRIUS
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Short List
THE NATION'S BIKE
BAJAJ AUTOMOBILES
BAJAJ V
LEO BURNETT INDIA Mumbai INDIA
Gold
B12 Brand Voice & Strategic Storytelling
I'M ONLY 50!
GLIDE ENTER PRIZE
FACE MASK
DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
Short List
OPEN ROAD PROJECT
TOYOTA
TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Short List
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN BE ON Copenhagen DENMARK
Silver
B13 Content Led Engagement & Marketing
HIGH SPEED SUSHI-GO- ROUND QUIZ
VISA WORLDWIDE.
VISA CARD
BBDO JAPAN Tokyo JAPAN
Short List
SECOND LIFE TOYS
GREEN RIBBON PROJECT COMMITTEE
ORGAN TRANSPLANT
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Bronze
LET’S STAND TOGETHER AGAINST VIRAL OUTBREAKS
NATIONAL SECURITY COORDINATION SECRETARIAT
GOVERNMENT
OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE
Short List
C01 Use of Digital in a PR campaign
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL
WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland NEW ZEALAND
Gold
C02 Use of Social in a PR campaign
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT
TENCENT CHARITY PLATFORM
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
Short List
GULPIHAN SA 7 ELEVEN
PHILIPPINE SEVEN CORPORATION
GULP DRINKS
MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES GRUPO AGATEP Manila THE PHILIPPINES
Silver
C03 Social Community Building & Management
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA
Short List
C04 Audience Targeting / Engagement Strategies
FREE PUPPIES FOREVER
VISION AUSTRALIA
SEEING EYE DOGS
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Silver
C05 Influencer Communication & Social Amplification
NAIL BITING FOR RHINOS
WILDAID
WILDAID
OGILVY & MATHER BEIJING CHINA OGILVY & MATHER BEIJING CHINA
Silver
MADE BY ME
WOMEN IN ENGINEERING
WOMEN IN ENGINEERING
TBWA\SYDNEY AUSTRALIA FLEISHMAN-HILLARD SYDNEY AUSTRALIA
Short List
C07 Co-Creation & User Generated Content
NAIL BITING FOR RHINOS
WILDAID
WILDAID
OGILVY & MATHER BEIJING CHINA OGILVY & MATHER BEIJING CHINA
Bronze
REWORD
HEADSPACE
REWORD
LEO BURNETT MELBOURNE AUSTRALIA INSIDEOUT Crows Nest AUSTRALIA
Silver
C09 Use of New Technology
MR.SNIFF
LOTTE CO.
ACUO
DENTSU INC. Tokyo JAPAN SUNNY SIDE UP Tokyo JAPAN
Bronze
REWORD
HEADSPACE
REWORD
LEO BURNETT MELBOURNE AUSTRALIA INSIDEOUT Crows Nest AUSTRALIA
Silver
D01 Integrated Campaign led by PR
THE NATION'S BIKE
BAJAJ AUTOMOBILES
BAJAJ V
LEO BURNETT INDIA Mumbai INDIA
Gold
D02 Costs / Creative Performance PR Campaign
POCKET WITH LOVE
XIHAN ACTION /TENCENT
QIANG EMBROIDERY PROTECTION
PUBLICIS GUANGZHOU CHINA PUBLICIS GUANGZHOU CHINA
Short List