Short List
Product / ServiceLYRIC SPEAKER
CategoryA07. Use of Music Technology and/or Innovation
EntrantSIX Tokyo, JAPAN
Idea Creation SIX Tokyo, JAPAN


Name Company Position
Makoto Hiroi QUICCO SOUND Programmer
Jin Saito SIX INC Creative Director
Takeshi Nozoe SIX INC. Creative Director
Nobutaka Hoshi Hakuhodo i-studio Technical Director
Saqoosha dot by dot Technical Director
Toshiyuki Hashimoto aircord Technical Director
Hayato Arakawa Hakuhodo Products Producer
Naoki Ono Hakuhodo Product Designer
Ryo Kitabatake Wow Motion Designer
Kenichi Ogino Alld. Motion Designer
Naoki Kumamoto EDP Motion Designer
Takcom Freelance Motion Designer
Takashi Ohashi Freelance Motion Designer
Masakazu Tomita Sync Power Lyric Data Provider
Masataka Goto AIST Music Analysis Researcher

The Campaign

We innovated the lyrical experience.The IoT speaker ,Lyric speaker. As soon as a song is played, the speaker will load the lyrics from the database and instantly show the lyrics in real-time.Lyric speaker even analyzes the mood and structure of the song, visualize the lyrics in beautiful motion graphics. This is a real time lyric motion graphics generating technology.

Creative Execution

?What's Lyric speaker? Lyric speaker is the next generation of speakers which displays lyrics in sync with the music. When you choose a song on your mobile phone, the lyrics show up on the translucent screen. If it is a mild song like a ballad, the fonts and movements become soft. If it is an energetic song like Rock, they become strong and powerful. Music analysis technologies developed by National Institute of Advanced Industrial Science and Technology (AIST) automatically analyze the song's mood and structure, and the built-in expression engine creates motion graphics to each song that's played. Lyric speaker is the world's first speaker equipped with "Lyric Sync Technology," the technology to automatically visualize the lyrics in a beautiful way. We will offer this technology as an API for third party to change lyrical culture.

Music lovers love it. Many have shown interest in adopting our technology to their service. This product was awarded on Best Bootstrap Company in South by Southwest Interactive Festival’s SXSW Accelerator competition 2015. Pre-order have started on June 2016. In our vision, Lyric sync engine will allow the artist to create the next generation songs featuring lyrics. So bland new lyric culture will be born with mutual influence between the engine and artist. This speaker innovate the music experience by just ear to whole sense experience. Lyric speaker.

This is a innovation to enrich music listening experience for digital era.Appetite for better music experience has always been increasing. Streaming service, high-resolution, ,We found one more thing. The Lyrics. So we innovated the lyrical experience. The IoT speaker, Lyric Speaker.

There is a appetite to rich music listening experience. High resolution audio, streaming service... We found one more thing. Lyrics. Hunger for lyrics is here in digital era. So we create the enriched music experience by lyrics. It is not the same way to enjoy the lyrics, it is true new way to enjoy it.


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