MAKE YOUR MOVE

TitleMAKE YOUR MOVE
BrandUNILEVER
Product / ServiceCLOSEUP
CategoryA05. Use of Original Composition for a Brand or Campaign
EntrantBIG SYNC MUSIC Singapore, SINGAPORE
Idea Creation MULLENLOWE SINGAPORE, SINGAPORE
Production BIG SYNC MUSIC Singapore, SINGAPORE

Credits

Name Company Position
Louis Souyave (TALES) Big Sync Music Producer
Angel Lee Big Sync Music Country Manager
Lisa Hart Big Sync Music Music Supervisor
Jonathan Gerard MullenLowe Singapore Head of TV Production

The Campaign

Closeup Dares You To Get Closer This Valentine’s Day #MakeYourMove

Creative Execution

After weeks of searching for an existing track as well as working closely with several producers and some incredibly talented emerging artists, it became clear to the music supervisors that the one who had nailed the brief was UK based artist and producer Louis Souyave aka TALES. His composition called 'Moon and Atmosphere' featuring vocals from an up and coming vocalist (credit not available) was the perfect blend of sensual, powerful, uplifting and youthful - hitting all the key moments.

Make Your Move has had over 20million views over the different youtube channels it was presented on. It has had thousands of comments requesting to buy / download the song. Producer and artist, TALES, made the song available on his SoundCloud and it's had nearly 12,000 plays. https://soundcloud.com/tales_music/moon-atmosphere There have also been many more requests for a full version of the song 'Moon and Atmosphere to be released as a single.

Closeup is the original youth oral care brand of Unilever Arabia and Middle East. This highly popular and much viewed, online film was created to go live before Valentine's Day, for Philippines, India, Indonesia, Vietnam. It features a bespoke composition that has itself also received a great deal of interest, plays, and requests for a full length version to be released.

To meet the brief by creating a bespoke composition for Make Your Move

Links

Website URL