|Title||WHERE YOU ARE--RICOH 360 PRODUCT VIDEO|
|Brand||WEBER SHANDWICK OBO RICOH COMPANY,|
|Product / Service||RICOH THETA S 360 CAMERA|
|Category||A03. Fan Engagement/Community Building|
|Entrant||NOODLE HOUSE STUDIOS New Haven, USA|
|Idea Creation||NOODLE HOUSE STUDIOS New Haven, USA|
|PR||WEBER SHANDWICK Tokyo, JAPAN|
|Production||NOODLE HOUSE STUDIOS New Haven, USA|
|Media||WEBER SHANDWICK Tokyo, JAPAN|
|Production 2||WEBER SHANDWICK Tokyo, JAPAN|
|Kurt Hugo Schneider||Noodle House Studios, LLC||President|
|Manny Figueroa||Noodle House Studios, LLC||Director Of Photography|
I wanted to create a video experience that was unique to the 360 format. I composed a hand clapping routine for an original song of mine called “Where You Are” and engaged five other social media influencers to performer it with me. The idea is that all of the performers are sitting in a circle with the Theta S camera in the middle, allowing the viewer to literally be in the middle of the action. Since it is a 360° video the viewer is able to move their field of view around and look at whomever they desire at any moment. The video is filmed in one continuous take without editing.
The most difficult part of the execution was rehearsing with the performers and getting the routine to perfection. If one person messes up the hand clapping routine, the performance falls apart. We used the day before, the day of filming, and about 3 hours of recorded takes until we captured the best performance. Given the nature of the idea, there was very little post-production. The video’s description box contains a link to the Ricoh Theta S landing page and the video’s outro contains a shout-out promoting the camera and the link. Our promotion on other social media sites, such as Twitter and Instagram, drove traffic to the video.
The outcome was great. The video has over 1.7MM completely organic views and over 49,000 likes. That response on an original song with no media buy is only possible with the engaged audience that we have built on social media. The like-to-dislike ratio is an astounding 131-to-1 and the client was extremely pleased with the result. And all filmed entirely on a camera that is selling on Amazon for under US$350. YouTube Channel: http://www.youtube.com/kurthugoschneider Video URL: https://www.youtube.com/watch?v=yvYwIVO20H4
I strive to create music and visual content that engages my social media audience. I upload music videos to my YouTube channel, which has 7.3 Million subscribers, 1.7 Billion total views, and 40 Million monthly views. My Channel allows me to work with brands in innovative and creative ways to engage in the digital world. For this video, I partnered with Ricoh to create a piece using their new 360° spherical camera, the Ricoh Theta S. YouTube Channel: http://www.youtube.com/kurthugoschneider Video URL: https://www.youtube.com/watch?v=yvYwIVO20H4
Our strategy was to leverage our active social media fanbase to generate views and excitement over 360° video and the Ricoh Theta S. With the 360o format, there is a natural interaction between the audience and the brand, because the audience is actively involved for the full duration of video. Over half the views are from mobile viewers on Android and iOS which offers the most immersive 360° experience as the viewer is physically moving their mobile device the entire time.