| Title | EXHIBITION OF CULTURAL HERITAGE REVISITED |
| Brand | LG ELECTRONICS |
| Product / Service | LG OLED TV |
| Entrant | HS AD Seoul, SOUTH KOREA |
| Idea Creation | HS AD Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| LEE HYUNJONG | HS Ad | Creative Group Head |
| SHIN BYONGJAE | HS Ad | ACCONT MANNAGER |
| PARK INHO | HS Ad | Creative Director |
| KIM MEESUN | HS Ad | Copywriter |
| SHIM EUISEOP | HS Ad | CHIEF COPYWRITER |
| NA YUNKYONG | HS Ad | Copywriter |
| JANG SEONGMIN | HS Ad | Associate Creative Director |
| KIM HYUNGBAE | HS Ad | Art Director |
| SONG HACHEOL | HS Ad | Art Director |
| PARK YOUNGHWAN | HS Ad | ACCONT DIRECTOR |
| JUNG YOUNGSEOK | HS Ad | Account Manager |
| KIM JANGHAN | HS Ad | Account Executive |
The idea came from 2 factors. First, OLED is technology can display the same with origin. Second, Korean people want to meet lost cultural heritages in around the world. Although the return of lost treasures from the age of colonization is essentially impossible, LG OLED TV in cooperation with the public broadcasting station, KBS and the National Cultural Heritage Administration, brought back hyper-realistic imagery of Korean artifacts currently residing in museums around the world. Stereoscopic 3-dimensional videos of these artifacts were exhibited in our homeland on the lifelike displays of LG OLED TVs.
(1) LG OLED TV together with the public broadcasting station, KBS and the national Cultural Heritage Administration combined their efforts to film Korean cultural artifacts residing in museums around the world.(France, United Kingdom, Russia, Germany, United States of America, Canada, Japan) (2) 2015 October 28th to December 27th <National Palace Museum of Korea & Geunjeongjeon Hall of Gyeongbok Palace> : These artifacts were exhibited at museums in Korea in digital form. They returned from overseas countries, through the astonishingly life like stereoscopic 3-dimensional images displayed on LG OLED TVs. (3) 11 documentary episodes about these artifacts were produced and aired by KBS.
Post-exhibition, LG OLED TVs experienced a 50% boost in sales. This bolstered its image as the people’s brand. KBS tv subsequently produced 11 documentaries on the history of each of the artifacts. Through other activities in various media, 2 million Koreans were able to retrace their nation’s heritage once more.
For public demand on the return of Korean artifacts, LG OLED TV in cooperation with the Korean public broadcasting station, KBS and the National Cultural Heritage Administration. As a result, there were many contacts with public. 1. exhibition in national palace musium&Gyeongbok Palace for 2 months. 2. 11 documentary episodes about these artifacts were produced and aired by KBS. 3. TV news show introduced this project deeply. Agency, broadcasting station and national organ did the best in each part for the same objective, just like one.
Experiencing hyper-realistic of Korean artifacts on LG OLED TV, people may realize high quality of LG OLED TV and importance of Korean heritage.