Brief Explanation

Our client Nestle wanted to create an online video to create interest in a new health portal that covers the first 1000 days of development. To help guide mum on nutritional choices from conception to two years, we had a simple idea: create a world that looks good enough to eat. The idea came from an insight (also our tag line) that for children, Their world is built on nutrition. Our idea was to bring this to life, with real vegetables and fruit. A world where trees were made from broccoli, where picnic blankets were made from swiss cheese and balloons were made from cherry tomatoes. We saw young families, toddlers and mums thrive and play in this healthy environment, going from one scene of play/relaxation to the next. The film was featured because of its tech aspects here. http://www.digitalmediaworld.tv/prod/973-fsm-scales-up-a-world-of-nutrition-for-nestle

Results

The budget was extremely limited. The shoot was done in two stages - a miniature shoot with some real vegetables on a white set for the food environment, and a green screen shoot to capture the live-action talent. Integrating these two shoots was critical, so both the video and print components were thoroughly pre-visualised in 3D. The vegetables were 3D scanned and used as placeholders, and a scale of 1:34 was chosen between the miniature and live action worlds. Capturing all vegetables in camera prevented problems with textures when adjusting the scales. The heavy use of pre-visualisation meant that scale issues had been dealt with before the shoot. In post, the green screen elements of the live-action talent were matched manually to the composition in the miniature shoot. Any props the talent interacted with, such as the blueberry, were purpose-built. Post-production refined the integration between the two plates.