Title | VOLKSWAGEN PASSAT |
Brand | DEUSTCHE LA |
Product / Service | VOLSKWAGEN PASSAT 7 FEATURES |
Category | A10. Animation |
Entrant | MIGHTY NICE Sydney, AUSTRALIA |
Idea Creation | DEUTSCH LA, USA |
Production | MIGHTY NICE Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Darren Price | Mighty Nice | Executive Creative Director |
Deutsche asked us to create 7 spots for Volkswagen Passat depicting different features of the car and the family life. We set this spot in the Great Lakes area of North America – each spot had a different colour palette and setting. This one features beautiful vistas, trickling streams and an open highway. We also added the fun character of the dog, comically huge and hairy. A fun day out fishing for our Bobble family sees them bopping along in time with a bobble-head toy. A new VW Passat feature – Adaptive Cruise Control – saves the family from a car that quickly changes lane in front of them. Each story is different from the other.