| Title | GAYNZ |
| Brand | ANZ BANK AUSTRALIA |
| Product / Service | FINANCIAL |
| Category | A12. Achievement in Production |
| Entrant | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Idea Creation | TBWA MELBOURNE, AUSTRALIA |
| Media | TBWA MELBOURNE, AUSTRALIA |
| Production | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Paul Reardon | Whybin\TBWA, Melbourne | Executive Creative Director |
| Tara Ford | Whybin\TBWA, Melbourne | Creative Director |
| Daniel Pizzato | Whybin\TBWA, Melbourne | Creative Director |
| Tim Woolford | Whybin\TBWA, Melbourne | Creative |
| Scott Canning | Whybin\TBWA, Melbourne | Creative |
| Janine Wertheim | Whybin\TBWA, Melbourne | Senior Producer |
| The Glue Society's James Dive & Pete Baker | Revolver/Will O'Rourke | Artistic, Design & Project Directors |
| Michael Ritchie | Revolver/Will O'Rourke | Managing Director/Executive Producer |
| Josh Mullens | Revolver/Will O'Rourke | Executive Producer/Head of Projects |
| Jasmin Helliar | Revolver/Will O'Rourke | Producer |
| Phoebe Marks | Revolver/Will O'Rourke | Production Manager |
| Sam Hobbs | N/A | Production Designer |
| Sam Wilde | N/A | Art Director |
| Cameron Stanton | N/A | Construction Manager |
| Andrea Davies, Bill Undery, Mark Dixon, Rosalind McKelvey Bunting, Colin Richards, Jo Breneger, Jo Allsop | N/A | Scenic Painters |
| Robyn Schremmer | N/A | Graphic Designer |
| Ricci Meldrum | Whybin\TBWA, Melbourne | Regional Group Head |
| Claire Tenzer | Whybin\TBWA, Melbourne | Group Business Director |
| Emily Gray | Whybin\TBWA, Melbourne | Account Manager |
| Jack Clemenger | Whybin\TBWA, Melbourne | Account Executive |
| Paul Arena | Whybin\TBWA, Melbourne | Digital Planner |
We turned an ANZ bank branch into GAYNZ. This films shows the production prowess and efforts undertaken to make that happen. We see all of the different teams working on the elements in separate warehouses, and then constructed within the branch on Oxford Street in Sydney. Finally, we see the finished product and the public engaging with the space.
This project involved transforming an ANZ bank branch into a Baroque-inspired GAYNZ bank branch fit for a queen. We produced a custom installation with teams of scenic artists, architects, carpenters and sculpturists taking three months to design and assemble the branch across three warehouses. Then, while the bank shut for the weekend, they all came together for 60 hours for the installation process. Style inspiration was taken from LGBTI icons like Liberace and Gianni Versace, who were famous for embracing Baroque art and architecture. This treatment was then applied to every element in the space. From marbled pillars, floors and walls, to 16 hand-painted murals dedicated to the community, trompe l'oeil scenery, frescos, sculptural homages to two famous penguins, flower archways, and drag queen carpets and clocks.