Title | AHHH GRRR. THIS IS PURE. |
Brand | PURE INTERNATIONAL |
Product / Service | PURE FITNESS / PURE YOGA |
Category | A09. Sound Design |
Entrant | PURE INTERNATIONAL Hong Kong, HONG KONG |
Idea Creation | PURE INTERNATIONAL Hong Kong, HONG KONG |
Media | PURE INTERNATIONAL Hong Kong, HONG KONG |
PR | PURE INTERNATIONAL Hong Kong, HONG KONG |
Production | IGLOO FILM Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Ezra Emerson | Igloo Film | Managing Director |
The film is built around a soundtrack of organic sounds recorded in Pure Fitness and Yoga studios and the expressions people make, both facially and vocally, whilst exercising, culminating in a 'Pure' moment: Feel the AHHH of Yoga. Get the GRRR of Fitness - the zone where nothing else exists - just you. Everything was shot on location at Pure facilities using in-house instructors as talent.