Title | DAVID IT'S IN YOU |
Brand | DAVID JONES |
Product / Service | DEPARTMENT STORE, CLOTHES, FASHION |
Category | A01. Direction |
Entrant | COLLIDER Sydney, AUSTRALIA |
Idea Creation | COLLIDER Sydney, AUSTRALIA |
Production | COLLIDER Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Craig Brooks and Toby Norris. | Whybins Sydney | Creative team |
There is a transformation that happens when we dress. We become our potential. When we suit up, when we dress up, we’re raising our sights, setting goals, evolving – from contender to warrior. Never doubt, clothes make the man. Our wardrobe gives us the confidence to fulfil our potential. This film is about visualising that transformation when you tap into your potential.
This film is the culmination of seven individual stories, each with their own style and aesthetic. Whilst they can serve as stand alone pieces crucially they needed to stand out as part of a larger tapestry. The seven scenarios are interwoven together to create an emotional, transformative landscape that will plunge the audience into a world of inspiration. We cut between each story to find common moments, culminating in all the characters reaching the peak of their sensation at the conclusion.