ANDREW BOGUT

TitleANDREW BOGUT
BrandTHE COCA-COLA COMPANY
Product / ServicePOWERADE
CategoryA11. Visual Effects
EntrantFIN DESIGN Sydney, AUSTRALIA
Idea Creation OGILVY & MATHER Sydney, AUSTRALIA
Production ZOOM FILM & TELEVISION Brisbane, AUSTRALIA
Production 2 FIN DESIGN Sydney, AUSTRALIA

Credits

Name Company Position
Emily Newbould Fin Design + Effects Producer
Mark Toia Zoom Film & Television Director
Kerri Grant Zoom Film & Television Producer
Justin Bromley Fin Design + Effects Senior Flame Compositor
Chris Spry Fin Design + Effects VFX Supervisor
Emma Daines Fin Design + Effects Group Managing Director / Executive Producer
Alison Chambers Ogily & Mather Agency Producer

Brief Explanation

Inside a massive stadium an exhausted Andrew Bogut rebounds off an opposition player and looses his footing, sending him flying to the floor. Play halts as Bogut catches his breath. A trainer passes him a Powerade which he guzzles with intensity. In a new shot a reenergised Bogut takes the ball and sprints towards the other end of the court. As he steps in slow motion the VO describes the electrolytes that Powerade replaces and within each of Bogut's steps the periodic symbol of said electrolyte appears. Bogut swerves and dodges all the opposition players and with help from his team mate slam dunks a winning ball. A hero shot of the Powerade bottle is surround by the 4 periodic symbols float around the bottle as play continues in the background.