Title | ANDREW BOGUT |
Brand | THE COCA-COLA COMPANY |
Product / Service | POWERADE |
Category | A11. Visual Effects |
Entrant | FIN DESIGN Sydney, AUSTRALIA |
Idea Creation | OGILVY & MATHER Sydney, AUSTRALIA |
Production | ZOOM FILM & TELEVISION Brisbane, AUSTRALIA |
Production 2 | FIN DESIGN Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Emily Newbould | Fin Design + Effects | Producer |
Mark Toia | Zoom Film & Television | Director |
Kerri Grant | Zoom Film & Television | Producer |
Justin Bromley | Fin Design + Effects | Senior Flame Compositor |
Chris Spry | Fin Design + Effects | VFX Supervisor |
Emma Daines | Fin Design + Effects | Group Managing Director / Executive Producer |
Alison Chambers | Ogily & Mather | Agency Producer |
Inside a massive stadium an exhausted Andrew Bogut rebounds off an opposition player and looses his footing, sending him flying to the floor. Play halts as Bogut catches his breath. A trainer passes him a Powerade which he guzzles with intensity. In a new shot a reenergised Bogut takes the ball and sprints towards the other end of the court. As he steps in slow motion the VO describes the electrolytes that Powerade replaces and within each of Bogut's steps the periodic symbol of said electrolyte appears. Bogut swerves and dodges all the opposition players and with help from his team mate slam dunks a winning ball. A hero shot of the Powerade bottle is surround by the 4 periodic symbols float around the bottle as play continues in the background.