| Title | MILK CLOUD |
| Brand | FONTERA |
| Product / Service | ANCHOR MILK |
| Category | A10. Animation |
| Entrant | FIN DESIGN Sydney, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production | COLLIDER Sydney, AUSTRALIA |
| Production 2 | FIN DESIGN Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Alastair Stephen | Fin Design +Effects | Executive Producer |
| Stuart White | Fin Design + Effects | VFX Supervisor |
| Morgan McCuish | Fin Design + Effects | Producer |
| Pawel Olas | Fin Design + Effects | Lead FX TD |
| Rachael Ford Davies | Collider | Executive Producer |
| Andrew van der Westhuyzen | Collider | Director |
| Naomi Iland | Collider | Account Director |
The Anchor logo floats peacefully on top a pool of fresh white milk. A few drops splashing down begin the action and a while milk cloud explodes into the foreground. In the next shot we see the cloud begin the swirl in a tight spout where it splashes onto another level (filter) and continues "filtering" down. The "filtered" milk lands in a crisp black environment and splashes into the shape of an Anchor Milk bottle. As the milk continues to pour the bottle materialises as the camera pans around until it forms a solid object with a glass of crisp white milk bu its side.