| Title | LOOK INSIDE |
| Brand | BEAM SUNTORY |
| Product / Service | JIM BEAM |
| Category | A11. Visual Effects |
| Entrant | FIN DESIGN Sydney, AUSTRALIA |
| Idea Creation | THE WORKS SYDNEY, AUSTRALIA |
| Production | PRIME Los Angeles, USA |
| Production 2 | FIN DESIGN Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Alastair Stephen | Fin Design +Effects | Executive Producer |
| Stuart White | Fin Design + Effects | VFX Supervisor |
| Damian Pincus | The Works | Executive Creative Director |
| Eli Sverdlov | SuperPrime | Director |
| Emily Newbould | Fin Design + Effects | Producer |
| Craig Bolles | The Works | Agency Producer |
| Roger Zorovich | SuperPrime Films | Head of Production/EP |
In the dead of night Mila Kunis walks towards a fictional Jim Beam warehouse while explaining the process of creating the alcohol. As she touches the wall the whole building comes apart and as she enters the many aging barrels float around her. With glass in hand the Jim Beam escapes a nearby barrel to float into her glass, with a snap of her fingers the liquid splashes into her glass and all the barrels settle in their rightful positions as she explains the merits and history of Jim Beam.