THE CASE VIDEO MUST GO ON

TitleTHE CASE VIDEO MUST GO ON
BrandICONGO
Product / ServiceAPPEAL
CategoryA01. Direction
EntrantFLYING SAUCER PICTURES Mumbai, INDIA
Idea Creation GREY WORLDWIDE INDIA Mumbai, INDIA
Production FLYING SAUCER PICTURES Mumbai, INDIA

Credits

Name Company Position
Pushpendra Misra Flying Saucer Director
Sandipan Bhattacharyya Grey Advertising India Chief Creative Officer
Himman Dhamija Flying Saucer Director Of Photography
Divyaa Iyer Flying Saucer Executive Producer
Varun Goswami Grey Advertising India Executive Creative Director
Gurdev Singh Grey Advertising India Art Director
Samir Chadha Grey Advertising India Agency Producer
Jeroninio Almeida iCONGO Founding Director

Brief Explanation

Our parody tells a tale of how award shows have helped create a booming new industry in the slums, where people have decided to offer professional acting services for case videos! It’s as authentic as it gets. So we don’t know if the ideas will change their lives for the better, but the case videos are surely given them a new avenue to prosper. The documentary ends with these intended beneficiaries appealing to make more case videos as they will support this acting industry! It’s great to have brilliant transformational ideas for the greater good of people. But it’s equally important to find ways to move beyond an obsession with awards and ensure how these ideas can be made to work in the real world. Giving them a life and utility beyond the award case video.

Links

Video URL