Title | ONE B1G GIG |
Brand | VIRGIN MOBILE AUSTRALIA |
Product / Service | VIRGIN MOBILE AUSTRALIA |
Category | A07. Use of Original Music |
Entrant | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Production | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Idea Creation | ONE GREEN BEAN Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Alistair Ferrier | One Green Bean | Head of Production |
Jessica Cluff | One Green Bean | Senior Account Director |
Emma Thompson | Photoplay Films | Senior Producer |
Oliver Lawrance | Photoplay Films | Executive Producer |
Scott Otto Anderson | Photoplay Films | Director |
Dave Ladd | One Green Bean | Creative |
Ros Payne | Havas Worldwide | Agency Producer |
Walter Ratcliffe | Freelancer | Editor |
Reggie Watts | Freelancer | Music |
Serina Saroian | Virgin Mobile Australia | Marketing Manager / Brand / Communication |
Kat Thomas | One Green Bean | Executive Creative Director |
With Virgin Mobile Australia's product offer ONE B1G GIG - a bonus gigabyte of data for all existing and new Postpaid customers every month they listen to music streaming service Guvera, customers no longer needed to be 'datafraid' when listening to music on the go. Virgin Mobile Australia wanted to let all music lovers across the country know that one gigabyte of data for music equals about 407 songs or 21 hours of music. They enlisted the talents of US comedian and musician Reggie Watts to create a song that names 600 different Australian cities and towns on a 21 hour long track featuring only Watt's voice, a keyboard and a looping machine.