SONS OF VIKRANT

TitleSONS OF VIKRANT
BrandBAJAJ AUTOMOBILES
Product / ServiceBAJAJ V
CategoryA03. Casting
EntrantLEO BURNETT INDIA Mumbai, INDIA
Idea Creation LEO BURNETT INDIA Mumbai, INDIA
Production KEROSCENE FILMS Mumbai, INDIA

Credits

Name Company Position
Saurabh Varma Leo Burnett Chief Executive Officer - South Asia
Raj Deepak Das Leo Burnett Chief Creative Officer
Sanju Menon Leo Burnett Vice President
Rajiv Wadhwa Leo Burnett Associate Vice President
Varsha Roy Leo Burnett Brand Associate
Akshaya Karanth Leo Burnett Brand Strategy Associate
Prajato Guha, Sachin Kamble Leo Burnett Executive Creative Director
Kevin Lobo Leo Burnett Creative Director
Vikrant Yadav Leo Burnett Creative Director
Deepak Jage Leo Burnett Art Director
Harshad Hardikar Indigo Consulting COO
Navin Kansal Indigo Consulting National Creative Director
Deepak Gopalakrishnan Indigo Consulting Associate Vice President
Aditya Seshadri, Viresh Pawar, Sacchidanand Chavan Indigo Consulting Associate Creative Director
Satyawan Hande, Sushant Sawal Indigo Consulting Group Head
Ramesh Shah Indigo Consulting Associate Vice President
Yatin Tondwalkar, Mangesh Paralkar, Milind Haldankar Indigo Consulting Art Director
Alok Mathkar Indigo Consulting Senior Developer
Dhaval Doshi Indigo Consulting Associate Vice President
Alfie Saldanha Indigo Consulting Senior Social Media Manager
Angad Chowdhary Indigo Consulting Associate Account Director
Sumeet Narang Bajaj Auto Vice President - Marketing (Motorcycles)
Soumya Das Bajaj Auto Deputy General Manager
Debasmitta Dutta Bajaj Auto Management Trainee
Rajesh Saathi Keroscene Films Director
Aparna Ganesh Keroscene Films Associate Director
Gauri Chikhalikar Keroscene Films Director of Photography
Ebyug Akhil Keroscene Films Assistant Director
Anikita Malhotra Gurjar, Harish Nambiar Keroscene Films Producer
Sanchit Balhara Keroscene Films Music Director

Brief Explanation

The film opens on retired Naval officers and war veterans of the historic 1971 Indo-Pak war, narrating erstwhile untold stories of pride and valour during their time on India’s first aircraft carrier- the legendary INS Vikrant. These brave sons take the viewers through a journey right from the genesis, to the war and finally to the unfortunate scrapping of this iconic war-hero.

Through this video we wanted to reveal the many untold stories of India’s first aircraft carrier and hero of the 1971 Indo-Pakistan war – the INS Vikrant. We were tempted to use actors to bring out these rich stories, but we decided against it. Because who better to narrate these stories than the war veterans themselves. So we went all over the country looking for decorated ex-naval officers who served aboard the legendary ship to open up about their glorious war stories. This included ace navy pilots, commanders of the ship and even the ex-chief of the naval staff. Their powerful and emotional stories came out beautifully when narrated in their own words. Their passion and attachment to the ship reflected in their expressions and body language and served well to tell the story in an effective and impactful manner.