Brief Explanation

Item Numbers are Bollywood music videos made with raunchy visuals and vulgar lyrics objectifying and degrading women to promote movies. We shot a film, much like a typical Item Number in Bollywood using a track of a famous Item Number. But, with a disturbing twist. It featured young boys mimicking what adult men do in these videos. The conclusion of the film led the viewers to a petition page on Change.org where they could sign the petition to ‘Re-grade Item Numbers’.