Title | THE ANTHEM |
Brand | SAMSUNG |
Product / Service | SAMSUNG GALAXY S7 |
Category | A08. Use of Licensed or Adapted Music |
Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
Idea Creation | LEO BURNETT SYDNEY, AUSTRALIA |
Idea Creation 2 | LEO BURNETT CHICAGO, USA |
Production | HUMAN Los Angeles, USA |
Production 2 | A52 VFX Los Angeles, USA |
Name | Company | Position |
---|---|---|
Britt Nolan | Leo Burnett USA | Chief Creative Officer USA |
Nils Eberhardt & Dave Govier | Leo Burnett | Senior Creatives |
Matt Blitz | Leo Burnett Chicago | Executive Producer |
Christopher Cochrane & Brian Behling | Leo Burnett Chicago | Senior Producer |
Radim Svoboda | Leo Burnett Chicago | SVP Global Account Director |
Ashley Beam | Leo Burnett Chicago | Account Director |
Huy Ngo | Leo Burnett Chicago | Global Account Supervisor |
Emily Smith | Leo Burnett Chicago | Account Executive |
Kara Yang | Leo Burnett Chicago | SVP Global Strategy Director |
Christopher Bridgland | Leo Burnett Chicago | Strategy Director |
Peggy Walter | Leo Burnett Chicago | VP, Director of Celebrity Services |
Chris Clark | Leo Burnett Chicago | Director of Music |
Younghee Lee | Samsung | EVP, Global Marketing for IT and Mobile Division |
Pio Schunker | Samsung | SVP Global Head of Integrated Marketing |
John Chang Young Kim | Samsung | Global Head of Experiential Marketing |
Daniel Taehyun Kim | Samsung | Global Partnership Manager |
Alison Daeun Han | Samsung | Global Partnership Assistant Manager |
Christopher Barnes | Human | Music Composer |
Matthew O’Malley | Human | Arranger |
Daryl Pinsdorf | Human | Sound Designer |
Gareth Williams, Daryl Pinsdorf, and Matthew O’Malley | Human | Creative Directors |
Jonathan Sanford | Human | Executive Producer |
Zach Wakefield | a52 | VFX Producer |
Andy McGraw | Cartel | Editor |
Mark Tutssel | Leo Burnett Worldwide | Global Chief Creative Officer |
Grant McAloon | Leo Burnett | Executive Creative Director |
Vince Lagana | Leo Burnett | Executive Creative Director |
Scott Huebscher | Leo Burnett | Creative Director |
Amanda Quested | Leo Burnett | Head of Client Service |
Brendan Swansborough | Leo Burnett | Senior Account Director |
In this film we see Samsung technology help people from around the world sing an anthem made up of lines from different national anthems. Starting with a girl on an Australian beach singing a lyric from the anthem of Botswana, each line is shared thanks to Samsung technology, allowing an ever-increasing number of people to add their voices to this international anthem. As it reaches its climax, we see that the anthem has travelled all the way to the Rio Olympics, where a crowd made up of athletes and spectators join as one to sing the final line. It is a symbol of the connections Samsung seeks to make in its ambition to create a world where there are no limits or borders to the ideas and inspiration we can all share with each other.