Title | FLUBBLES |
Brand | MICROSOFT |
Product / Service | OFFICE 365 |
Category | A03. Casting |
Entrant | VML Sydney, AUSTRALIA |
Idea Creation | VML Sydney, AUSTRALIA |
Production | INFINITY SQUARED Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Aden Hepburn | VML | Executive Creative Director |
Debbi Vandeven | VML | Global Chief Creative Officer |
Chris Scott | VML | Creative Director |
Tahlia Calvisi | VML | Senior Copywriter |
Jessie Jordan | VML | Senior Copywriter |
Morris Rojas | VML | Senior Designer |
Ryan Sproull | VML | Lead Planner / Senior Digital Strategist |
Miles Scott | VML | Agency Producer |
Carly Harrison | VML Australia | Agency Producer |
Sam Yeomans | GPY&R Sydney | Content Producer |
Betsy Ligibel | VML | Business Director |
Andrew Killey | VML | Account Director |
Ellie Jameson | VML | Senior Account Manager |
Rob Stanton-Cook | Infinity Squared | Director |
Annie Schutt | Infinity Squared | Producer |
James Ashbolt | Infinity Squared | Editor |
James Brown | Freelancer | DOP |
Julia is a young imaginative girl with an idea: a machine that pumps out delicious flavoured bubbles (Flubbles). Using various kinds of technology, she works with three experts to design her dream machine. The first expert is a cake maker who helps Julia brainstorm and create interesting flavours for her bubbles. The second expert is a product designer who works with Julia to invent a piano-like machine, where each key activates a different flavour of bubbles. And the third expert is a “bubble-ologist”, who brings his bubble science to making bubble mixture imbued with the flavours Julia has invented. The finished product is revealed to Julia, and her excited reaction captured. She plays with the machine with her three adult expert friends. Finally, she takes the Flubble Machine to a playground, where she shares it with other children.
Over 70 children were auditioned in groups of three at a time. The first groups involved creatively stimulating drawing and role-play workshops, where the children were asked to work together to create superhero characters. This was designed to assess their creativity, ability to build upon and develop ideas, and willingness to collaborate with others. We gave our first round of shortlisted children cameras, which they were encouraged to take away and make a video diary of their own lives for a day. This allowed us to see their personality without scary new people and cameras around. We then cut down our final shortlist to 6 children, who were all invited to a final casting shoot. This is where we asked them to come up with an idea that would change the world. This is where Julia came up with her idea for gourmet flavoured bubbles, or “flubbles”.