Brief Explanation

With the launch of NISMO in Thailand, we developed an advertising campaign with the vision of “bringing the spirit of motorsport to your everyday drive. The TVC uses music, sound, and sleek visuals of motor sports cars, illustrating speed, agility, and cutting-edge innovation. These elements collectively made viewers feel Nismo’s passion and commitment to high performance. It establishes a sense of pride to be able to experience the “Motorsport Legend” in their daily lives. The campaign speaks to people who live life in the fast lane, embracing excitement in their daily lives, and always ready to take their everyday driving routine to new heights – the type of “adventurers for life” that make up Nissan’s main audience. The campaign gives a taste of what it might feel like to enter a Nismo car – roads suddenly transform, and each driving experience is a challenge or dare to expand your limits.