TINSTER

TitleTINSTER
BrandMAGNERS
Product / ServiceALCOHOL BEVERAGE
CategoryA02. Script
EntrantHAVAS WORLDWIDE SINGAPORE, SINGAPORE
Idea Creation HAVAS WORLDWIDE SINGAPORE, SINGAPORE
Idea Creation 2 HOST Singapore, SINGAPORE
Production QRIOUS LAB Singapore, SINGAPORE

Credits

Name Company Position
Andrew Hook Havas Worldwide Singapore Group Executive Creative Director
Siraj Aziz Havas Worldwide Singapore Copywriter
Keshav Bhat Havas Worldwide Singapore Art Director
Farhan Darma Havas Worldwide Singapore Art Director
Andrea Conyard Havas Worldwide Singapore Group Managing Director
Mark Fillon Havas Worldwide Singapore Creative Group Head
Dillah Zakbah Host Singapore Creative Technologist
Stefano Augello Havas Worldwide Singapore Chief Strategic Officer, Southeast Asia
Gereld Khoong Havas Worldwide Singapore Strategic Planner
Dawn Choong Havas Worldwide Singapore Creative Services Manager
Genevieve Seah Host Singapore Group Account Director
Valerie Tan Host Singapore Senior Account Executive
Aisyah Fong Host Singapore Account Executive
Moritz Fischer Host Singapore Associate Technology & Project Director
Farhan Adenan Qrious Lab Producer
Denis Li Qrious Lab Director

Brief Explanation

Axl is a twenty-something hipster recoiling from a bad break up. He realises that he is not alone - hipsters everywhere are having a hard time finding true love. So, he comes up with a breakthrough idea. It's called Tinster – a new dating app designed by and for hipsters. We learn about how Axl came up with the idea, what features he created to make it appeal to his target market, and what users are now saying about the app. (Spoiler alert: it's actually all a parody. Sorry, bearded ones.)

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