Title | TINSTER |
Brand | MAGNERS |
Product / Service | ALCOHOL BEVERAGE |
Category | A02. Script |
Entrant | HAVAS WORLDWIDE SINGAPORE, SINGAPORE |
Idea Creation | HAVAS WORLDWIDE SINGAPORE, SINGAPORE |
Idea Creation 2 | HOST Singapore, SINGAPORE |
Production | QRIOUS LAB Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Andrew Hook | Havas Worldwide Singapore | Group Executive Creative Director |
Siraj Aziz | Havas Worldwide Singapore | Copywriter |
Keshav Bhat | Havas Worldwide Singapore | Art Director |
Farhan Darma | Havas Worldwide Singapore | Art Director |
Andrea Conyard | Havas Worldwide Singapore | Group Managing Director |
Mark Fillon | Havas Worldwide Singapore | Creative Group Head |
Dillah Zakbah | Host Singapore | Creative Technologist |
Stefano Augello | Havas Worldwide Singapore | Chief Strategic Officer, Southeast Asia |
Gereld Khoong | Havas Worldwide Singapore | Strategic Planner |
Dawn Choong | Havas Worldwide Singapore | Creative Services Manager |
Genevieve Seah | Host Singapore | Group Account Director |
Valerie Tan | Host Singapore | Senior Account Executive |
Aisyah Fong | Host Singapore | Account Executive |
Moritz Fischer | Host Singapore | Associate Technology & Project Director |
Farhan Adenan | Qrious Lab | Producer |
Denis Li | Qrious Lab | Director |
Axl is a twenty-something hipster recoiling from a bad break up. He realises that he is not alone - hipsters everywhere are having a hard time finding true love. So, he comes up with a breakthrough idea. It's called Tinster – a new dating app designed by and for hipsters. We learn about how Axl came up with the idea, what features he created to make it appeal to his target market, and what users are now saying about the app. (Spoiler alert: it's actually all a parody. Sorry, bearded ones.)