HYUNDAI SANTA FE_ONE DAY AT CONSTRUCTION SITE

TitleHYUNDAI SANTA FE_ONE DAY AT CONSTRUCTION SITE
BrandHYUNDAI MOTORS
Product / ServiceSANTA FE
CategoryA12. Achievement in Production
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production PLANIT PRODUCTION Seoul, SOUTH KOREA
Production 2 ADDICT MEDIA FILMS Seoul, SOUTH KOREA
Production 3 EDITIN Seoul, SOUTH KOREA
Production 4 SUBMARINE9 Seoul, SOUTH KOREA
Production 5 AUDIOLAB Seoul, SOUTH KOREA
Production 6 SOLID VFX CO Seoul, SOUTH KOREA
Production 7 THE NETWORK PRODUCTIONS Cape Town, SOUTH AFRICA
Production 8 RADIO FILM Sydney, AUSTRALIA

Credits

Name Company Position
Hyejin Won INNOCEAN Worldwide Executive Creative Director
Tae Young Kang INNOCEAN Worldwide Copywriter
Jiyoung Sim INNOCEAN Worldwide Copywriter
Jaeseok Lee INNOCEAN Worldwide Art Director
Cheol Won Park INNOCEAN Worldwide Art Director
Min Jung Suh INNOCEAN Worldwide Art Director
Hyun Chul Lim INNOCEAN Worldwide Art Director

Brief Explanation

The key idea is that a risky situation can help to highlight product’s stability and safety. In construction site, an architect decides to drive on an exciting way. Santa Fe uses Panorama Sunroof and rides on the slate. It finds out the center by the Around-View monitor and comes down. Then, it avoids construction materials with BSD, smoothly drives out of a dark cylinder with DBL system. At last, Santa Fe arrives at the ground but it breaks a firefighting-valve, splashing water blurs the front view. At the moment, SCC stops it from going ahead. In the last scene, Santa Ge leisurely leaves the construction site. It appeals the most stable driving of Santa Fe through ‘Never Stop Driving’.

Results

The client wanted to shows various functions of Santa Fe in TVC. Many other cases, when client wants to say lots of messages, the way of rational and boring explanation was easily chosen. However, this campaign was focusing on creative visual. On the process of making the film, it was rather difficult to create exquisite motions of the vehicle with live action and 3D effects.

Links

Video URL