Title | GET CHERAS TO IKEA CHERAS |
Brand | IKEA MALAYSIA |
Product / Service | IKEA STORE OPENING IN CHERAS, MALAYSIA |
Category | A07. Use of Original Music |
Entrant | FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE |
Idea Creation | BBH SINGAPORE, SINGAPORE |
Production | FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE |
Production 2 | STINK Shanghai, CHINA |
Contributing | IKEA MALAYSIA Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
Maurice Wee | BBH Asia Pacific | Creative Director |
Tinus Strydom | BBH Asia Pacific | Creative Director |
Scott McClelland | BBH Asia Pacific | Executive Creative Director |
Marcus Yuen | BBH Asia Pacific | Art Director |
KC Hong | BBH Asia Pacific | Copywriter |
Ross Fowler | BBH Asia Pacific | Copywriter |
Bibiana Lee | BBH Asia Pacific | Business Director |
Lesley Chelvan | BBH Asia Pacific | Project Director |
Jade Cheng | BBH Asia Pacific | Account Manager |
Cheryl Cheong | BBH Asia Pacific | Account Manager |
Joise Khng | BBH Asia Pacific | Social Strategist |
Wendi Chong | BBH Asia Pacific | Agency Producer |
Nieto | Stink Shanghai | Director |
Desmond Loh | Stink Shanghai | Executive Producer |
Louis Kwan | Stink Shanghai | Executive Producer |
Charles Renard | Stink Shanghai | Producer |
We invited people to "Malaysia's biggest housewarming party" by creating a fun, upbeat and eccentric pop/dance song. In our music video, Ikea products dance as their Swedish names are used in the lyrics as puns/soundalikes of English words, which are playing on the tropes of throwaway lyrical lines in modern pop tracks, made recognisable in context with our music.