| Title | SILENT REUNION |
| Brand | NBN |
| Product / Service | NATIONAL BROADBAND NETWORK |
| Category | A03. Casting |
| Entrant | BWM DENTSU Sydney, AUSTRALIA |
| Idea Creation | BWM DENTSU Sydney, AUSTRALIA |
| PR | BWM DENTSU Sydney, AUSTRALIA |
| Production | FINCH Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Denny Handlin | BWM Dentsu | Creative Group Head |
| Jon Foye | BWM Dentsu | Head of Art |
| Nic Finlayson | Finch | Director |
| Julianne Shelton | Finch | Producer |
| Rob Belgiovane | BWM Dentsu | Chief Creative Officer |
| Megan Hales | BWM Dentsu | Executive Planning Director |
| Asheen Naidu | BWM Dentsu | Executive Creative Director |
| Andrew Henderson | BWM Dentsu | Senior Account Director |
| Margot Fitzpatrick | BWM Dentsu | Head of Onscreen |
| Brent Kerby | BWM Dentsu | Business Leader |
This commercial shows two Deaf friends, in a tearful reunion, retelling old stories, before pulling away to reveal that they are communicating through sign language via the Internet.
This was a casting process like no other. In partnership with the Australian Deaf community, we put a call-out on social media, receiving an astounding response. We then enlisted the help of a specialist interpreter with experience in acting and performance, to interview countless talent all over Australia in search of 2 unique women perfect for our commercial. After weeks of castings, video calls, and improvised ‘reunion’ session, 2 women were selected for the spot – Danni and Kate, two real-life friends that were both Deaf. The two women were a perfect fit for the ad as we watch them reunite, and connect like never before, over a video call made possible by the nbn™ network.