| Title | PLAYING THE IMPOSSIBLE, FEELS INCREDIBLE. |
| Brand | SONY INTERACTIVE ENTERTAINMENT |
| Product / Service | PS4 |
| Category | A01. Direction |
| Entrant | TAIYO KIKAKU Tokyo, JAPAN |
| Idea Creation | POOL Tokyo, JAPAN |
| Idea Creation 2 | DENTSU INC. Tokyo, JAPAN |
| Production | TAIYO KIKAKU Tokyo, JAPAN |
| Production 2 | KICHI Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Mitsuhiro Ito | Dentsu inc. | Executive Creative Director |
| Toshiyuki Konishi | POOL inc. | Creative Director / Copywriter |
| Hideyuki Tanno | POOL inc. | Creative Director / Art Director |
| Yuichi Kodama | vivision | Planner/ Director |
| Maiko Kobayashi | POOL inc. | Planner |
| Toshihiro Seki | Dentsu inc. | Planner |
| Yumi Ogaki | POOL inc. | Planner |
| Ryoichi Nakano | Dentsu inc. | Strategic Planner |
| Kentaro Yoshida | Dentsu inc. | Strategic Planner |
| Takao Fukushima | Dentsu inc. creative force | Creative Producer |
| Kenkichi Shimizu | Dentsu inc. | Account Executive |
| Yusuke Mizukoshi | Dentsu inc. | Account Executive |
| Hirofumi Kikui | Dentsu inc. | Account Executive |
| Satoshi Takahashi | kichi | Producer |
| Ryota Izumiya | TAIYO KIKAKU co.,ltd. | Producer |
| Toshiaki Fujishima | TAIYO KIKAKU co.,ltd. | Production Manager |
| Akinori Matsumoto | TAIYO KIKAKU co.,ltd. | Production Manager |
| Masahiro Sanada | TAIYO KIKAKU co.,ltd. | Production Manager |
| Tetsuya Kondoh | freelance | Cinematographer |
| Kohshiro Ueno | freelance | Lighting |
| Osamu Sasaki | freelance | Art |
| Norihiko Iwasaki | Marbling Fine Arts Co.,Ltd. | Art |
| The 1 Action Team | The 1 Action Team | Gimmick |
| Keisuke Tominaga | PIANO INC. | Music |
| Ryota Abe | McRAY Corporation | Online Editor |
| Kazune Masutomi | freelance | Mixer |
| Yoshiaki Tokunaga | ONPa | Sound Effect |
| Motoi Tanaka | L’espace vision | Colorist |
| Toru Hayai | TAIYO KIKAKU co.,ltd. | Visual Effects Superviser |
| Keisuke Nishina | TAIYO KIKAKU co.,ltd. | Producer |
| Kensaku Kawasaki | 101 Pictures Co.,Ltd. | Coordinator |
| Hisanari Mizuta | SPACE HYAKKA Co., Ltd. | Coordinator |
This is a kickoff commercial of a 3 year campaign for PS4 to tell their message of what they value as a brand. What’s impossible in the real world can be realized in the game world. You can be someone you want, you can go anywhere you want. You can do anything! We reached out to both game fans and others with this intrinsic message, which can be related to both games and in real life.
We visualize, what people normally cannot do, or things that people wish to do in a showcase like format. In the movie, various people embody the concept of freedom by flying freely into the sky, visiting unexplored region, doing impossible trick, and destructing and creating object with super power. It is a world of dream and imagination with amusing rhythm of musical. In order to express that all these are possible in the world of games, we create the climax with game footage and the player, together with brand message.