Title | LOVE DRAWING |
Brand | MSH |
Product / Service | LOVE LINER |
Category | A03. Casting |
Entrant | BASE Tokyo, JAPAN |
Idea Creation | BASE Tokyo, JAPAN |
Production | PLATON Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Tomohiro Nishijima | BASE | Creative Director |
To express the eyeliner’s characteristic “free and perfect control with a thin nib”, we have painted “clothes” on a female’s body using the product’s five colors. By drawing very realistic “clothes”, it has attracted the audience to replay the movie clip again.