Title | SK-II TAP TAP MOTHER`S DAY |
Brand | PROCTER & GAMBLE |
Product / Service | SK-II |
Category | A02. Script |
Entrant | GEEK PICTURES Tokyo, JAPAN |
Idea Creation | BBDO ASIA Singapore, SINGAPORE |
Production | GEEK PICTURES Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ravi Eshwar | BBDO Singapore | n/a |
Jackie They | BBDO Singapore | n/a |
Seshadri Sampath | BBDO Singapore | n/a |
Dorothy Peng | BBDO Singapore | n/a |
Naoko Tajima | n/a | Freelance |
Yu Ohishi | n/a | Freelance |
Koshiro Ueno | n/a | Freelance |
Keita Hagiwara | n/a | Freelance |
John Yamamoto | GEEK PICTURES INC. | n/a |
Andrew Thomas | GEEK PICTURES INC. | n/a |
Hiroyuki Hasegawa | Plus B Film Productions | n/a |
Naoto Sasaki | n/a | Freelance |
Satomi Tsukagoshi | n/a | Freelance |
Masahiro Hasegawa | McRay Corporation | n/a |
Ryota Abe | McRay Corporation | n/a |
Masaki Eto | Plus B Music Productions | n/a |
The mother-daughter relationship is the most powerful relationship for a woman. A daughter’s relationship with her mother lays the foundation for her relationship with herself and others throughout life. Some mothers and daughters are best friends. Others talk once a week. Some spar regularly, some avoid conflict, others talk through everything. And undoubtedly, there’s a hint of all these things in most mother-daughter relationships. This SK-II film will embrace the courageous, heartwarming and yet at times challenging journey of motherhood. Our mother character will soothe distressful moments with an affirming double-tap. By using tight lenses and shallow depth of field, we will depict the sensitive moments of each stage. The overall feeling will be grand, celebrating life. Just like the mother had always been by her daughter, SK-II will always be there. Hoping to be passed on, generation after generation.