WOMAN

TitleWOMAN
BrandTHOMAS COOK INDIA
Product / ServiceSENIOR CITIZEN HOLIDAY PLANS
CategoryA03. Casting
EntrantLAW & KENNETH SAATCHI & SAATCHI Mumbai, INDIA
Idea Creation LAW & KENNETH SAATCHI & SAATCHI Mumbai, INDIA
Production LAW & KENNETH SAATCHI & SAATCHI Mumbai, INDIA
Production 2 LIGHTBOX FILMS Mumbai, INDIA

Credits

Name Company Position
Rahul Nangia Law & Kenneth Saatchi & Saatchi Joint National Creative Director
Pritam Shettigar Law & Kenneth Saatchi & Saatchi Executive Creative Director
Ruchika Parab Law & Kenneth Saatchi & Saatchi Executive Creative Director
Clyde Galbao Law & Kenneth Saatchi & Saatchi Senior Copywriter
Debarjyo Nandi Law & Kenneth Saatchi & Saatchi Vice President
Imran Khan Lightbox Films Producer
Junaid Herekar Lightbox Films Producer
Rahul Nangia Law & Kenneth Saatchi & Saatchi Joint National Creative Director
Vasudeo Rane Lightbox Films Director Of Photography
Niket Splice Editor
Vishal Mothership Editor
Lalit Bharadva Law & Kenneth Saatchi & Saatchi Senior Art Director

Brief Explanation

The film captures an elderly lady, as she recounts the milestones in her life. In a dispassionate voice, she lists events that relate to her various responsibilities and experiences. The lady, while reflective, looks back without passion or sentimentality. These events, though personally very significant, are often limited by geography. As she finishes the list, she mentions the next big milestone she is about to embark on. That's her first trip to another country. At which moment, she picks up the suitcase and leaves the room.

The idea behind the film was to use real senior citizens, not actors, and build a story based on their life experiences. The casting process did not take place in one place, but we took our cameras into the homes of seniors to interview them, listen to their experiences and find the right face and story for the role. The lady featured in this film is not an actor. She was picked after meeting many senior citizens. This is the first time she had ever faced a camera or entered a studio.