MAN

TitleMAN
BrandTHOMAS COOK INDIA
Product / ServiceSENIOR CITIZEN HOLIDAY PLANS
CategoryA03. Casting
EntrantLAW & KENNETH SAATCHI & SAATCHI Mumbai, INDIA
Idea Creation LAW & KENNETH SAATCHI & SAATCHI Mumbai, INDIA
Production LAW & KENNETH SAATCHI & SAATCHI Mumbai, INDIA
Production 2 LIGHTBOX FILMS Mumbai, INDIA

Credits

Name Company Position
Rahul Nangia Law & Kenneth Saatchi & Saatchi Joint National Creative Director
Pritam Shettigar Law & Kenneth Saatchi & Saatchi Executive Creative Director
Ruchika Parab Law & Kenneth Saatchi & Saatchi Executive Creative Director
Clyde Galbao Law & Kenneth Saatchi & Saatchi Senior Copywriter
Debarjyo Nandi Law & Kenneth Saatchi & Saatchi Vice President
Imran Khan Lightbox Films Producer
Junaid Herekar Lightbox Films Producer
Rahul Nangia Law & Kenneth Saatchi & Saatchi Joint National Creative Director
Vasudeo Rane Lightbox Films Director Of Photography
Niket Splice Editor
Vishal Mothership Editor
Lalit Bharadva Law & Kenneth Saatchi & Saatchi Senior Art Director

Brief Explanation

The film captures an old gentleman, as he recounts the milestones in his life. In a dispassionate voice, he lists events that relate to his various responsibilities and experiences. The gentleman, while reflective, looks back without passion or sentimentality. These events, though personally very significant, are often limited by geography. As he finishes the list, he mentions the next big milestone he is about to embark on. That's his first trip to another country. At which moment, he picks up the suitcase and leaves the room.

The idea behind the film was to use real senior citizens, not actors, and build a story based on their life experiences. The casting process did not take place in one place, but we took our cameras into the homes of seniors to interview them, listen to their experiences and find the right face and story for the role. The gentleman featured in this film is not an actor. He was picked after meeting many senior citizens. This is the first time he had ever faced a camera or entered a studio.