Title	CYCLE
Client	PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
Product / Service	BONDS
Category	A02. Script
	3 of 3 Campaign
Entrant	CLEMENGER BBDO MELBOURNE, AUSTRALIA
Idea Creation	CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production	GUILTY CONTENT Melbourne, AUSTRALIA
Contributing	FINISH PRODUCTIONS Melbourne, AUSTRALIA
Contributing 2	FLAGSTAFF STUDIOS Melbourne, AUSTRALIA
Contributing 3	PACIFIC BRANDS UNDERWEAR GROUP Hartwell, AUSTRALIA

Credits

Name	Company	Position
James McGrath	Clemenger BBDO Melbourne	Creative Chairman
Ant Keogh	Clemenger BBDO Melbourne	Chief Creative Officer
Paul le Couteur	Flagstaff Studios	Sound Designer / Engineer
Michael Derepas	Clemenger BBDO Melbourne	Planning Director
Anthony Phillips	Clemenger BBDO Melbourne	Creative Director
Richard Williams	Clemenger BBDO Melbourne	Creative Director
Tony Rogers	Guilty Productions	Director
Marin Johnson	Guilty Productions	DOP / Cinematographer
Richard Hamer	Guilty Productions	Editor
Jason Byrne	Guilty Productions	Producer
Simon Lamplough	Clemenger BBDO Melbourne	Group Managing Partner
Kellie Lennon	Clemenger BBDO Melbourne	Business Director
Grant Oorloff	Clemenger BBDO Melbourne	Account Director
Emily Small	Pacific Brands Underwear Group	Head of Marketing - Bonds

Brief Explanation

The brief from Bonds was simple, get men talking about their undies. It turns out that men don’t really think much about their undies and because of this they never really buy any new ones until things have got a little out of control. Bonds wanted to put undies on men’s radars but knew historically talking to them about the product benefits of their smalls doesn’t really work. So for this campaign we thought we would talk about something that they’re a little more attached to: Their Balls. Supporting Webpage