IMPACT

Silver Spike Campaign
TitleIMPACT
ClientPACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
Product / ServiceBONDS
CategoryA02. Script
1 of 3 Campaign
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Idea Creation CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production GUILTY CONTENT Melbourne, AUSTRALIA
Contributing FINISH PRODUCTIONS Melbourne, AUSTRALIA
Contributing 2 FLAGSTAFF STUDIOS Melbourne, AUSTRALIA
Contributing 3 PACIFIC BRANDS UNDERWEAR GROUP Hartwell, AUSTRALIA

Brief Explanation

The brief from Bonds was simple, get men talking about their undies. It turns out that men don’t really think much about their undies and because of this they never really buy any new ones until things have got a little out of control. Bonds wanted to put undies on men’s radars but knew historically talking to them about the product benefits of their smalls doesn’t really work. So for this campaign we thought we would talk about something that they’re a little more attached to: Their Balls.

Credits

Name Company Position
James McGrath Clemenger BBDO Melbourne Creative Chairman
Ant Keogh Clemenger BBDO Melbourne Chief Creative Officer
Paul le Couteur Flagstaff Studios Sound Designer / Engineer
Michael Derepas Clemenger BBDO Melbourne Planning Director
Anthony Phillips Clemenger BBDO Melbourne Creative Director
Richard Williams Clemenger BBDO Melbourne Creative Director
Tony Rogers Guilty Productions Director
Marin Johnson Guilty Productions DOP / Cinematographer
Richard Hamer Guilty Productions Editor
Jason Byrne Guilty Productions Producer
Simon Lamplough Clemenger BBDO Melbourne Group Managing Partner
Kellie Lennon Clemenger BBDO Melbourne Business Director
Grant Oorloff Clemenger BBDO Melbourne Account Director
Emily Small Pacific Brands Underwear Group Head of Marketing - Bonds
Links
Supporting Webpage