Title | ROCKET CAR |
Brand | OLD SPICE |
Product / Service | OLD SPICE |
Category | A01. Direction |
Entrant | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Idea Creation | WIEDEN+KENNEDY Portland, USA |
Production | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Production 2 | BISCUIT FILMWORKS Los Angeles, USA |
Name | Company | Position |
---|---|---|
Sam Shaffer / Michael Anastasi | Mackenzie Cutler / Barking Owl | Sound Designer |
Samuel Casas / Mark Nieto | Lime Studios | Sound Engineer / Sound Assistant |
Susie Boyajan | Lime Studios | Executive Producer |
Adam Scott | The Mill | Artist (Colour Transfer) |
Thatcher Peterson / Antonio Hardy | The Mill | Colour EP / Producer |
Diane Valera | The Mill | Colour Coordinator |
Phill Mayer, Hartwell Durfor, Kenzie Chen, Yorie Kumalasari, Brett Angelillis, Mike DiNocco, Katie Yancey, Blake Guest, Jenna Kind, Monique Espinoza, Steven Olson, Milton Ramirez | The Mill, LA | 3D Lead Artists |
John Price, Robert Murdock, Don Kim, Dag Ivarsoy, Jeff Langlois, Ashley Forbito, Adam Lambert, Daniel Thuresson, Robbins | The Mill, LA | 2D Artists |
Jason Bagley & Craig Allen | Wieden + Kennedy, Portland | Creative Directors |
Nick Morrissey / Matt Sorrell | Wieden + Kennedy, Portland | Copywriter / Art Director |
Lindsay Reed / Monica Ranes | Wieden + Kennedy, Portland | Senior Producer / Producer |
Ben Grylewicz | Wieden + Kennedy, Portland | Head of Production |
Liam Doherty & Michael Dalton | Wieden + Kennedy, Portland | Account Team |
Mark Fitzloff & Joe Staples | Wieden + Kennedy, Portland | Executive Creative Directors |
Steve Rogers | Biscuit Filmworks & Revolver/Will O'Rourke | Director |
Shawn Lacy | Biscuit Filmworks | Managing Director |
Michael Ritchie | Revolver/Will O'Rourke | Managing Director/Executive Producer |
Holly Vega | Biscuit Filmworks | Executive Producer |
Pip Smart | Revolver/Will O'Rourke | Producer |
Mandy Walker | N/A | Director of Photography |
Leon Morland | N/A | Production Designer |
N/A | Mackenzie Cutler | Editorial Company |
Gavin Cutler | Mackenzie Cutler | Editor |
Brendan Hogan | Mackenzie Cutler | Assistant Editor |
Sasha Hirschfield | Mackenzie Cutler | Executive Producer |
N/A | The Mill | VFX Company |
Enca Kaul / Dan Roberts | The Mill | Executive Producer / Senior Producer |
Kris Drenzek | The Mill | Production Coordinator |
Tim Davies | N/A | Creative Director/Shoot Supervisor/2D Lead Artist |
Tom Graham / John Leonti | N/A | 3D Lead Artist / Head of 3D |
Brett Lopinsky, Laurence Konishi & Kelsey Napier | N/A | Art Department |
An aspiring engineer constructs a rocket car and tests out his invention in the middle of the desert. He attributes his ambition Old Spice Odor Blocker, which he says liberated him from sweat and allowed him to push himself. As he barrels down the barren landscape in his contraption, he wonders whether he should have placed limits on himself or even taken a remedial engineering course. He concedes that he should have, but he also says that knowledge leaves less room in the brain for dreams. Pieces of the car's exterior start to peel and break away. Knobs in the driver's seat come loose and expose the internal wiring. A woman watches the rocket car via binoculars and clocks its speed. In the middle of the driver's internal monologue, the car, which by this point is just an metal skeleton, explodes in an inferno. A boy watching the scene and