Title | WORLD’S FIRST KAWAII MISO SOUP |
Brand | MARUKOME |
Product / Service | WORLD’S FIRST KAWAII MISO SOUP |
Category | A04. Production Design / Art Direction |
Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yusuke Sato | DENTSU INC. | CreativeDirector / Copywriter |
Nao Hirano | DENTSU INC. | CreativeDirector / ArtDirector |
Sojiro Kamatani / Eri Sawatari | Qotori film inc. | Director |
Yohey Nemoto | Dentsu Public Relations inc. | PR Planner |
Chihiro Matsumoto | N/A | Art |
Masataka Kawajiri | DENTSU INC. | Account Director |
Atsuyuki Shimizu | DENTSU INC. | Creative Producer |
Toyoichiro Tada | Dentsu Music and Entertainment | Senior Producer |
Yasuhiro Takehisa | MILD inc. | Stylist |
Tomoko Sato / Nao Yoshida | N/A | Hair / Make |
Nao Yoshigai | Qotori film inc. | Choreographer |
Daiji Yoshida/Shota Sawabe | Tohokushinsha Film Corporation | Producer |
Akinori Kajima | Tohokushinsha Film Corporation | ProductionManager |
Tatsuki Saito | N/A | CGI |
Senzo Ueno | TOKYO | DOP |
Ben Conkey | cutters | Colorist |
Daisuke Miyako | OMUNIBUS JAPAN | Composite |
Setsu Fukushima | Ongakushitsu Inc. | Music |
Makoto Tomisawa | OMUNIBUS JAPAN | Mixer |
"Kawaii" is a value Japan has shared with the world. It is an ambiguous word with many meanings including pretty, cute, innocent, fleeting, etc., which we learn about in this movie. As a young girl reflects on the origin of the word, images of the history of Japan's Kawaii culture appear one after another. Its roots lie in a folk tale written 1000 years ago. The changes in high school girls' school uniforms, the history of make-up. The generations of Kawaii are portrayed through the modern day eyes. The climax comes when the girl herself becomes the essence of Kawaii and melds with miso soup, another pillar of Japanese culture, creating the world's first Kawaii miso soup. Miso, which has sustained Japanese meals for 1300 years and Kawaii, a concept from 1000 years ago; these two original Japanese cultures make up the collaboration of the millennium.