WORLD’S FIRST KAWAII MISO SOUP

Silver Spike
TitleWORLD’S FIRST KAWAII MISO SOUP
ClientMARUKOME
Product / ServiceWORLD’S FIRST KAWAII MISO SOUP
CategoryA04. Production Design / Art Direction
EntrantTOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Brief Explanation

"Kawaii" is a value Japan has shared with the world. It is an ambiguous word with many meanings including pretty, cute, innocent, fleeting, etc., which we learn about in this movie. As a young girl reflects on the origin of the word, images of the history of Japan's Kawaii culture appear one after another. Its roots lie in a folk tale written 1000 years ago. The changes in high school girls' school uniforms, the history of make-up. The generations of Kawaii are portrayed through the modern day eyes. The climax comes when the girl herself becomes the essence of Kawaii and melds with miso soup, another pillar of Japanese culture, creating the world's first Kawaii miso soup. Miso, which has sustained Japanese meals for 1300 years and Kawaii, a concept from 1000 years ago; these two original Japanese cultures make up the collaboration of the millennium.

Credits

Name Company Position
Yusuke Sato DENTSU INC. CreativeDirector / Copywriter
Nao Hirano DENTSU INC. CreativeDirector / ArtDirector
Sojiro Kamatani / Eri Sawatari Qotori film inc. Director
Yohey Nemoto Dentsu Public Relations inc. PR Planner
Chihiro Matsumoto N/A Art
Masataka Kawajiri DENTSU INC. Account Director
Atsuyuki Shimizu DENTSU INC. Creative Producer
Toyoichiro Tada Dentsu Music and Entertainment Senior Producer
Yasuhiro Takehisa MILD inc. Stylist
Tomoko Sato / Nao Yoshida N/A Hair / Make
Nao Yoshigai Qotori film inc. Choreographer
Daiji Yoshida/Shota Sawabe Tohokushinsha Film Corporation Producer
Akinori Kajima Tohokushinsha Film Corporation ProductionManager
Tatsuki Saito N/A CGI
Senzo Ueno TOKYO DOP
Ben Conkey cutters Colorist
Daisuke Miyako OMUNIBUS JAPAN Composite
Setsu Fukushima Ongakushitsu Inc. Music
Makoto Tomisawa OMUNIBUS JAPAN Mixer
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