Title | TREASURE TODAY |
Brand | MEMORIESLAB |
Product / Service | MEMORIESLAB |
Category | A05. Cinematography |
Entrant | FRED & FARID SHANGHAI, CHINA |
Idea Creation | FRED & FARID SHANGHAI, CHINA |
Media | FRED & FARID SHANGHAI, CHINA |
PR | FRED & FARID SHANGHAI, CHINA |
Production | FRED & FARID SHANGHAI, CHINA |
Contributing | MEMORIESLAB Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Guillaume Leroux | FRED & FARID | Agency supervisor |
Solene Marce | FRED & FARID | Agency supervisor |
Joseph Davies | FRED & FARID | Copywriter |
Susan Lin | FRED & FARID | Copywriter |
Pierrick Jegou | FRED & FARID | Art director |
Nicolas Liberman | FRED & FARID | Art Director |
Slim Trabelsi | FRED & FARID | Agency Producer |
Mathieu César | N/C | Production director |
Arnaud Potier | FRED & FARID | DOP |
Martine de Menthon | N/C | Stylist |
Isabelle Constant | FRED & FARID | Agency supervisor |
Vanessa Sayarath | FRED & FARID | Agency supervisor |
Andy Shiamp | Memorieslab | Brand supervisor |
Raymond Shi | Memorieslab | Brand supervisor |
Fred & Farid | FRED & FARID | Chief creative officers |
Karim Naceur | FRED & FARID | Agency producer |
Leo Copet | FRED & FARID | Music supervisor |
Fred & Farid | FRED & FARID | Agency supervisor |
Feng Huang | FRED & FARID | Executive Creative Director |
The film called “Treasure Today” is a visual poem edited in rewind full of symbolism, shot in the middle of the wide landscapes of Iceland: a DeLorean denotes humanity’s rush towards the future; the motorcyclist racing on a desert beach illustrates the fleeting trace we all leave on Earth; two old lovers represent true love.