TREASURE TODAY

Bronze Spike
TitleTREASURE TODAY
ClientMEMORIESLAB
Product / ServiceMEMORIESLAB
CategoryA05. Cinematography
EntrantFRED & FARID SHANGHAI, CHINA
Idea Creation FRED & FARID SHANGHAI, CHINA
Media FRED & FARID SHANGHAI, CHINA
PR FRED & FARID SHANGHAI, CHINA
Production FRED & FARID SHANGHAI, CHINA
Contributing MEMORIESLAB Hong Kong, HONG KONG

Brief Explanation

The film called “Treasure Today” is a visual poem edited in rewind full of symbolism, shot in the middle of the wide landscapes of Iceland: a DeLorean denotes humanity’s rush towards the future; the motorcyclist racing on a desert beach illustrates the fleeting trace we all leave on Earth; two old lovers represent true love.

Credits

Name Company Position
Guillaume Leroux FRED & FARID Agency supervisor
Solene Marce FRED & FARID Agency supervisor
Joseph Davies FRED & FARID Copywriter
Susan Lin FRED & FARID Copywriter
Pierrick Jegou FRED & FARID Art director
Nicolas Liberman FRED & FARID Art Director
Slim Trabelsi FRED & FARID Agency Producer
Mathieu César N/C Production director
Arnaud Potier FRED & FARID DOP
Martine de Menthon N/C Stylist
Isabelle Constant FRED & FARID Agency supervisor
Vanessa Sayarath FRED & FARID Agency supervisor
Andy Shiamp Memorieslab Brand supervisor
Raymond Shi Memorieslab Brand supervisor
Fred & Farid FRED & FARID Chief creative officers
Karim Naceur FRED & FARID Agency producer
Leo Copet FRED & FARID Music supervisor
Fred & Farid FRED & FARID Agency supervisor
Feng Huang FRED & FARID Executive Creative Director