| Title | "UP." |
| Brand | AUSTRALIAN DEFENCE FORCE RECRUITING |
| Product / Service | AUSTRALIAN AIR FORCE |
| Category | A06. Editing |
| Entrant | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
| Idea Creation | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
| Production | GOODOIL FILMS Sydney, AUSTRALIA |
| Contributing | Alt.VFX Brisbane, AUSTRALIA |
| Contributing 2 | NYLON STUDIOS Sydney, AUSTRALIA |
| Contributing 3 | AUSTRALIAN DEFENCE FORCE RECRUITING CANBERRA, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Nicole Hetherington | Havas Worldwide Australia | Art Director |
| Stuart Alexander | Havas Worldwide Australia | Art Director |
| Simon Fowler | Havas Worldwide Australia | Copywriter |
| Dan Smith | Havas Worldwide Australia | Managing Director |
| Charlie Read | Havas Worldwide Australia | Account Director |
| Belinda Bennett | Havas Worldwide Australia | Account Manager |
| Monique Pardavi | Havas Worldwide Australia | Head of TV |
| Phil Johnston | Havas Worldwide Australia | Planning Director |
| JH Beetge | Goodoil Films | Director |
| Sam Long | Goodoil Films | Executive Producer |
| Llew Griffiths | Goodoil Films | Producer |
| Jeremy Rouse | Goodoil Films | Director Of Photography |
| Bernard Garry | The Editors | Editor |
| Jed Kurzell | Jed Kurzell | Composer |
| Simon Lister | Nylon Studios | Sound designer |
| Stuart Turner | Havas Worldwide Australia | Executive Creative Director |
| Mark Tallis | Havas Worldwide Australia | Art Director |
| Cameron Dowsett | Havas Worldwide Australia | Copywriter |
| Daniel Fryer | Havas Worldwide Australia | Copywriter |
| Darren Cole | Havas Worldwide Australia | Head of Design |
| Seamus Higgins | Havas Worldwide Australia | Executive Creative Director |
The narrative structure follows 3 parts: Act 1 served as the introduction to the characters and their worlds, along with their dreams and ambitions. Act 2 followed them on the journey of achieving their goal - the adventure, the emotion, the excitement and the highs or lows of that journey. Act 3 brought to life the characters’ personal achievement and victory. Having been through this journey, they are now able to taste the fruit of their labour, achieving the goals they strived for. This 3 act narrative structure allowed us to communicate the overall story accurately and succinctly, while driving the energy and the message forward by balancing emotions, people and possibilities. This approach gave us the flexibility and space to adjust the parts and scenarios as we crafted the individual and overall stories.