Title | "UP." |
Brand | AUSTRALIAN DEFENCE FORCE RECRUITING |
Product / Service | AUSTRALIAN AIR FORCE |
Category | A05. Cinematography |
Entrant | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Idea Creation | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Production | GOODOIL FILMS Sydney, AUSTRALIA |
Contributing | Alt.VFX Brisbane, AUSTRALIA |
Contributing 2 | NYLON STUDIOS Sydney, AUSTRALIA |
Contributing 3 | AUSTRALIAN DEFENCE FORCE RECRUITING CANBERRA, AUSTRALIA |
Name | Company | Position |
---|---|---|
Nicole Hetherington | Havas Worldwide Australia | Art Director |
Stuart Alexander | Havas Worldwide Australia | Art Director |
Simon Fowler | Havas Worldwide Australia | Copywriter |
Dan Smith | Havas Worldwide Australia | Managing Director |
Charlie Read | Havas Worldwide Australia | Account Director |
Belinda Bennett | Havas Worldwide Australia | Account Manager |
Monique Pardavi | Havas Worldwide Australia | Head of TV |
Phil Johnston | Havas Worldwide Australia | Planning Director |
JH Beetge | Goodoil Films | Director |
Sam Long | Goodoil Films | Executive Producer |
Llew Griffiths | Goodoil Films | Producer |
Jeremy Rouse | Goodoil Films | Director Of Photography |
Bernard Garry | The Editors | Editor |
Jed Kurzell | Jed Kurzell | Composer |
Simon Lister | Nylon Studios | Sound designer |
Stuart Turner | Havas Worldwide Australia | Executive Creative Director |
Mark Tallis | Havas Worldwide Australia | Art Director |
Cameron Dowsett | Havas Worldwide Australia | Copywriter |
Daniel Fryer | Havas Worldwide Australia | Copywriter |
Darren Cole | Havas Worldwide Australia | Head of Design |
Seamus Higgins | Havas Worldwide Australia | Executive Creative Director |
The cinematic language of our film was designed to be bold and original, with a balance of dynamic and powerful visuals to entice and excite, punctuated with moments of calmness and introspection to inspire. Our structure loosely follows the lives of several characters, each with a different goal, on different stage of their journey. The camera aimed to capture each in a way appropriate to their individual story, in a highly cinematic style aimed at creating emotion and awe. In terms of the lensing and movement, we wanted each scene to have it’s own look and feel, full of latent potential, life and energy, while not being overwhelmed by it. By doing so we were able to represent the key values of the overall message - ambition, potential, passion, determination, humanity, excitement and achievement. Balance was the structural key, but inspiration and motivation was the visual objective.